Wyndham Partners VFM Leonardo for Online Photo Distribution

Wyndham Hotel Group has signed an agreement with visual content and management company VFM Leonardo to use VScape Premium, the company’s digital asset management platform, to manage online photo distribution for the hotel group’s approximately 7,190 hotels.

Using VScape Premium, Wyndham will be able to distribute hotel photos via VNetwork, one of the largest global networks of online sources used for travel shopping. The network is able to provide photos to the four global distribution systems, Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries.

“As the online landscape for hotels continues to evolve, so do the demands of online travel shoppers who are increasingly seeking stronger, more engaging visual content,” said Linda Kent, Wyndham Hotel Group senior vice president of electronic distribution. “Working with VFM Leonardo will help us meet that demand and enable us to deliver the online experience that our users are looking for.”

VFM Leonardo also offers services to further enhance hotels’ online presence with video and other rich media across traditional travel websites in VNetwork and social media channels including Facebook. Wyndham Hotel Group properties can now take advantage of VBrochure, the company’s online merchandising system that enables hoteliers to syndicate and display richer visual experiences to travel shoppers with video, flash presentations, 360° virtual tours, additional photos and text content within a large format multi-media viewer.

“We are glad to be providing Wyndham Hotel Group with the tools the company needs to manage and deliver hotel images to online sources more efficiently and enable properties to further enhance their online experiences with rich media,” said Paolo Boni, president and CEO, VFM Leonardo. “We look forward to a positive and lasting relationship.”

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