RWC 2011 Roadshow to Begin 4 July 2011

The Rugby World Cup 2011 Roadshow truck will hit the road next week, visiting towns and cities across New Zealand.

The RWC 2011 Roadshow which kicks off on 4 July 2011 in Bluff, will be touring in a custom-designed truck, housing the Webb Ellis Cup and much more.

The truck will open out into a 72 sq metre ‘events centre’ jam-packed with interactive displays and videos on Rugby World Cup history and legends.

The truck has been painted in the Tournament’s distinctive mangopare and koru designs which symbolise the world coming together in union for Rugby’s showpiece Tournament.

“The RWC 2011 Roadshow will help show New Zealanders why this tournament is so much bigger than just the rugby. It’s going to be a lot of fun so I urge people to come along and get a taste of how special this event is going to be and how they can play a part,” said Rugby New Zealand 2011 Chief Executive, Martin Snedden.

During the RWC 2011 Roadshow, New Zealanders will be able to have their photo taken with the Webb Ellis Cup, win or buy RWC 2011 tickets, and find out how they can be part of the tournament during September and October.

Director of the NZ 2011 Office Leon Grice says each stop on the RWC 2011 Roadshow will bring its own experience for New Zealand communities.

A different RWC 2011 visiting nation will be profiled on each weekday of the RWC 2011 Roadshow, encouraging communities to ‘adopt’ a visiting rugby team, and support them and their fans while in New Zealand. The two best dressed fans at every location will win two RWC 2011 match tickets each.

"Whether it’s just by wearing their colours, learning their anthem or saying ‘hi’ in their language, adopting a second team is a simple and fun way to be part of the Roadshow and the tournament itself,” said Leon Grice, Director of the NZ 2011 Office.

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