According to data compiled by STR Global, hotel
performance across Thailand has bounced back after a troubled
year. Year-on-year RevPAR for the first six months of 2011 is up
in all major markets across the country.
Bangkok, which suffered from the well-publicised
political demonstrations and violence of last year, has seen
occupancy recover by 26% for the year-to-May 2011, albeit compared
to a weak previous period.
While ADR for the same period has shown weaker
growth (0.5%) there has been a stronger recovery in ADR over the
last three months. The percentage change in Bangkok's ADR was 4%
in April, 15% for May and 11% for June. This has resulted in
recent year-on-year RevPAR growth for Bangkok, exceeding that of
the Thai market as a whole for the first time since the beginning
It should be noted however, that the ADR for the
first half of 2011 of THB3,043 is still some 16% below the most
recent peak of THB3,621 for the same period in 2008.
"After a difficult few years when the global
economic slowdown was exacerbated by violent demonstrations, the
Thai hotel industry is on a recovery path," said Elizabeth
Randall, managing director of STR Global. "As overall demand and
international tourist arrivals picked up again, more and more
guests will again experience the Thai hospitality."
STR Global has 150 hotels in Thailand
participating in its benchmarking survey.
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