Private Safaris and the International Union for
Conservation of Nature (IUCN), based in Geneva, are working on a
joint project to increase the capacity of conservation
organisations that are setting up small scale tourism businesses
in East Africa.
The project, which is being developed in East
Africa, provides conservation organisations with business skills
and marketing support to design ecotourism products.
Kuoni Travel Holding and the Swiss Federal
Office for the Environment (FOEN) have supported the funding of
A kick-off workshop was held in Nairobi from 20
to 24 June to give conservation specialists practical information
on key elements of the tourism market. More than three dozen
participants from five countries attended.
Private Safaris not only made arrangements for
all necessary logistics, such as transfers, accommodation, venue
and meals, but was also instrumental at instructing two of the
five main topics held during the four-day programme:
• Exploring the ecotourism potential of a site •
Business planning • Ensuring sustainability • Health and safety •
Marketing, sales & customer care for ecotourism business
The workshop gave participants a better
understanding of the risks and opportunities of developing
ecotourism. It will also enhance their capacity to design
ecotourism products that are economically viable and positively
contribute to the biodiversity conservation.
See other recent news regarding: