Hong Kong visitor arrivals in February 2011
amounted to 2,923,070,
2% higher than the same month last year.
Cumulative arrivals for the first two months of
2011, which reflected the full impact of the Lunar New Year,
sustained double-digit growth of 11.9% to reach 6,521,100.
Past experiences have shown that many Mainland
visitors used to come to Hong Kong for shopping and vacation
before and during the Lunar New Year, leading to a surge in
Mainland arrivals. This was reflected in the February arrival
figure last year, when the Lunar New Year fell in the middle of
the month. This year, however, the Lunar New Year effect began as
early as late January, given that the festival fell in early
February. As a result, Mainland arrivals remained at relatively
the same level of around two million as in last February.
Nevertheless, for the first two months of 2011 combined, Mainland
market growth stands at 15.2% to 4.51 million.
short-haul market regions, their cumulative arrivals increased by
5.6% to 1.2 million. In February alone, both North Asia (Japan and
South Korea) and Southeast Asia achieved remarkable growth of
19.5% and 18.5% respectively. This could be attributed to the
joint efforts of the Hong Kong Tourism Board (HKTB) and its trade partners to package the
festive activities attractively to travellers in the region.
spite of these encouraging results, the recent earthquake and
related incidents in Japan are expected to impact consumersí
sentiments to travel and in turn visitor arrivals from Japan to
Hong Kong. As such, the HKTB has temporarily put on hold its
promotions in the market, and is closely monitoring the situation,
so that it can adapt its strategies and relaunch promotions as and
Meanwhile, in Taiwan, overnight arrivals in
February were maintained at relatively the same level as in last
February. However, the increased number of cross-strait direct
flights and special airfare by the airlines during the Lunar New
Year period led to a drop in same-day arrivals, causing the
overall arrivals from Taiwan to decline by 12.1% year-on-year.
For the long-haul markets, notwithstanding the fact that the Lunar
New Year month is a quieter season for business travel to Hong
Kong, there was steady increase in arrivals during February. The
Americas showed the best performance with a 9.1%-increase. For the
first two months of this year, total long-haul arrivals exceeded
670,000, 3.7% more than the same period last year.
the three emerging markets, namely India, the Middle East and
Russia, double-digit growth of 12.4%, 14.9% and 35.1% was recorded
respectively in February.
Overnight Visitors vs. Same-Day, in-Town Visitors
2011, 1.63 million or 56% of all visitors to Hong Kong stayed in
the city overnight, 2.7% more than last year. Same-day in- town
visitors also rose by 1.1% to more than 1.28 million.
January and February combined, overnight visitors reached 3.42
million, representing 52.5% of all visitors to Hong Kong and an increase of 5.1%. Same-day visitors added up to 3.09 million,
20.6% more than last year.
Hong Kong Visitor Arrivals in February 2010 and
Hong Kong Visitor Arrivals in January 2011
See other recent news regarding:
Hong Kong Visitor Arrivals,