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Starwood to Increase Number of Spas @ Sheraton and Westin Hotels

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Starwood is expandinf its Sheraton and Westin portfolio of hotel spas across Asia and the Middle East.

Sheraton will increase its spa portfolio by nearly 50% with 10 openings this year, while Westin will add six spas in 2011, increasing the Heavenly Spa portfolio by almost 20%.

Sheraton and Westin will open its in-house, signature spa concepts in existing and new hotels with a primary focus in Asia. Shine Spa for Sheraton will make its debut at the Sheraton Yantai Golden Beach Resort, Sheraton Guangzhou Hotel, Sheraton Beijing Dongcheng Hotel, Sheraton Qinqyuan Resort and five other properties across Asia.

 Additionally, Shine Spa will open this year at the Sheraton Baku Airport Hotel in Azerbaijan. Heavenly Spa by Westin will open at The Westin Abu Dhabi Golf Resort & Spa and four hotels across China including The Westin Wuhan Wuchang.

"We continue to bring our hotel brands to life through specially designed and curated brand experiences," said Jeremy McCarthy, Director of Global Spa Development and Operations for Starwood. "The Heavenly Spa by Westin and Shine Spa for Sheraton concepts are extensions of the individual brand philosophies and the success of our signature, branded spa experiences is driving demand for continued expansion - especially in key global emerging markets."

Shine Spa for Sheraton debuted in 2010 as a global spa concept designed exclusively for Sheraton Hotels & Resorts. Designed to evoke a welcoming and relaxing arrival, Shine Spas utilize colors and materials that covey a playful yet upscale environment.

The expansion of the Heavenly Spa by Westin brand is part of the brand's aggressive global growth strategy. Each Heavenly Spa by Westin features signature treatments and experiences aimed at mind-body wellness and revitalization, including unique programs that reflect local culture and customs. The brand's signature spa concept is now in 26 Westin Hotels & Resorts around the world.

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