Starwood is expandinf its Sheraton and Westin
portfolio of hotel spas across Asia and the Middle East.
Sheraton will increase its spa portfolio by
nearly 50% with 10 openings this year, while Westin will add six
spas in 2011, increasing the Heavenly Spa portfolio by almost 20%.
Sheraton and Westin will open its in-house,
signature spa concepts in existing and new hotels with a
primary focus in Asia. Shine Spa for Sheraton will make its
debut at the Sheraton Yantai Golden Beach Resort, Sheraton
Guangzhou Hotel, Sheraton Beijing Dongcheng Hotel, Sheraton
Qinqyuan Resort and five other properties across Asia.
Additionally, Shine Spa will open this year at the Sheraton
Baku Airport Hotel in Azerbaijan. Heavenly Spa by Westin will
open at The Westin Abu Dhabi Golf Resort & Spa and four hotels
across China including The Westin Wuhan Wuchang.
"We continue to bring our hotel brands to life through
specially designed and curated brand experiences," said Jeremy
McCarthy, Director of Global Spa Development and Operations
for Starwood. "The Heavenly Spa by Westin and Shine Spa for
Sheraton concepts are extensions of the individual brand
philosophies and the success of our signature, branded spa
experiences is driving demand for continued expansion - especially in key global emerging markets."
Shine Spa for
Sheraton debuted in 2010 as a global spa concept designed
exclusively for Sheraton Hotels & Resorts. Designed to evoke a welcoming
and relaxing arrival, Shine Spas utilize colors and materials that
covey a playful yet upscale environment.
The expansion of
the Heavenly Spa by Westin brand is part of the brand's
aggressive global growth strategy. Each Heavenly Spa by Westin
features signature treatments and experiences aimed at
mind-body wellness and revitalization, including unique
programs that reflect local culture and customs. The brand's
signature spa concept is now in 26 Westin Hotels & Resorts around
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