The importance of the Chinese hotel market both
in terms of its strong performance and growing hotel stock cannot
According to STR Global, the performance of the Chinese market shows
continued year-on-year growth in RevPAR for the first four months
of 2011 with a 7.7% increase to CNY462. All cities but Suzhou
reported RevPAR increases.
The STR Global Pipeline Report for April 2011
indicates significant development growth with 502 hotel projects
in construction, final planning and planning across the country.
This represents more than 164,900 rooms and is an expected
increase of 13% on the existing room stock.
"There is no underestimating the significance of
the Chinese market both domestically and, as the Chinese start
travelling, beyond its borders," said Elizabeth Randall, managing
director of STR Global. "Developing our relationships with the
major domestic players in China has added to our already good
links with the internationally branded hotels. We are delighted to
have been able to increase the size of our sample in China by some
23% over the last year. Our office in Beijing helps to make
us the go-to resource for performance data in China."
STR Global, a leading provider of market data to
the world's hotel industry, now has more than 980 Chinese hotels
participating in its benchmarking survey. This represents more
than 280,000 guestrooms and enables STR Global to report on 21
cities across China including Hong Kong and Macau.
The hotel performance data is confidentially
collected from local hotel brands including Metropark, HNA Hotels
and Jin Jiang, plus international brands such as Holiday Inn,
Marriott, Sheraton, Sofitel, Super 8 and Ascott.
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