For the first ever time, visitor arrivals to
Hong Kong surpassed 4 million in a single month, with arrivals in
August 2011 reaching 4,065,761, a year-on-year growth of 17.7%
Hong Kong Visitor Arrivals in August 2010).
the first eight months of 2011, visitor arrivals amounted to
27,236,330, a 16.2%-increase compared to the same period last
Commenting on the new single-month record, Hong
Kong Tourism Board
Chairman, Mr James Tien said, “We are encouraged by the tourism
performance in August. Summer has always been a peak season for
travel among short-haul visitors. Following a historic high of 3.8
million arrivals in July, this is the second month in a row that
arrivals set a new monthly record.
“Overall, during the
summer period from June to August, we welcomed a total of
10,940,371 arrivals, 18.8% more than the corresponding period last
year. Both Mainland China and Southeast Asia achieved outstanding
performance, mainly because of the favourable economic climate and
appreciation of currencies in these markets. In addition, the
local travel trade also proactively launched timely promotions to
make the best of the business opportunities arising from the peak
“Looking into the remaining months of this
year, we expect Mainland China and the short-haul markets will
continue to be the growth engine of our tourism. We project that
Mainland arrivals will go up by around 8% to 10% during the
National Day Golden Week. The HKTB has already planned for a
series of promotions, which will be rolled out in the coming
months to keep up the growth momentum.”
In August, visitor
arrivals from Mainland China grew by 23% year-on-year to exceed
2.91 million, making it the highest-ever Mainland arrival figure
for a single month. Sustained growth of the Mainland economy and
appreciation of the Renminbi provided extra incentive for Mainland
holiday-makers, especially families, to cross the border to Hong
Kong in summer.
During August, more than 1.51 million, or over
half (51.9%) of all Mainland arrivals were overnight visitors,
17.7% more than last year. Those who travelled under the
Individual Visit Scheme reached 1.95 million, accounting for a
22.9% increase year-on-year and 67% of all Mainland arrivals in
Besides the Mainland, buoyant performance was
also observed in the Southeast Asian markets, in which stable
economies and increased flight capacity during the summer
accentuated travel propensity.
In August, arrivals from the market
region surged by 25.2% to around 250,000. Double-digit growth was
recorded for such markets as Malaysia (+28.6%), the Philippines
(+10.8%) and Thailand (+10.6%), while Indonesian arrivals made a
great jump of 120%.
In North Asia, South Korea sustained
the upward trend in August, causing arrivals to increase by 16.4%
to 104,831. As for Japan, arrivals rose by 1.6%, the first month
positive growth was recorded for the market since the 311
earthquake in March 2011, an indication that consumers’ propensity
for outbound travel is recovering.
In Taiwan, while
cross-strait direct flights caused overall arrivals to fall by
3.7% in August, the higher-spending overnight visitor arrivals
rose by 2.3%. In fact, the share of overnight visitors took up
about 40% of all Taiwanese arrivals during the month. Between January and August 2011, overnight arrivals from the island
increased by 9.7% to almost 550,000.
long-haul markets, there was milder growth in arrivals, owing to
the unstable economic conditions, which have dampened consumers’
In August, arrivals from the Americas and from Europe,
Africa and the Middle East measured an increase of 2.7% and 2.8% respectively, while that of Australia, New Zealand and South
Pacific remained more or less the same as last August.
vs Same-day In-town Visitors
alone, overnight visitor arrivals grew by 14.1% to over 2.23
million or 55% of all visitor arrivals to Hong Kong, whereas same-day arrivals increased by 22.4% to more than 1.83 million.
Between January and August, overnight arrivals made up 53.8%
of all arrivals at about 14.66 million, 10.5% more than last year. Same-day arrivals went up by 23.5% to exceed 12.57 million.
Hong Kong Visitor arrivals in July 2011 and
Hong Kong Visitor Arrivals in August 2010
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