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Three Centara Hotels to Leave Accor Network

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Centara Hotels and Resorts has confirmed it is not extending its partnership with Accor on the Sofitel Centara Grand Bangkok and Sofitel Centara Grand Resort & Villas Hua Hin; effective January 2012.

In addition, the contract for the Novotel Centara Hatyai is also not being extended.

The change marks the end of a 25-year partnership between Accor and Centara which started with the hugely popular Sofitel Hua Hin in 1986.

Centara Hotels & Resorts has well established itself as one of the leading hotel management companies in Thailand, and continues to expand rapidly with a clear vision of their own branding and strategies.

The chairman of the board of Centara Hotels & Resorts, Mr Suthikiati Chirathiwat said, “Sofitel has been an important milestone of Centara’s development, sharing vision and driving towards the success. It has been a rewarding journey and there might be other opportunities to re-establish this partnership.”

Mr. Markland Blaiklock, Senior Vice President of Sofitel Asia Pacific, added, “Sofitel is most grateful for the close and collaborative relationship with Centara over the past 25 years. This will continue through to the conclusion of the agreements and may be followed with other collaborations in the future, which would be most welcome ... Sofitel remains fully committed to Thailand and looks forward to the much anticipated and imminent opening of 2 new flagship properties in Bangkok, notably the Sofitel Bangkok Sukhumvit and Sofitel So Bangkok.”

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