According to data compiled by STR Global, hotels
in the Asia Pacific region experienced mostly positive results in
the three key performance metrics during September 2011 when
reported in U.S. dollars.
In year-on-year measurements, the Asia
Pacific region's occupancy ended the month virtually flat with a
0.4% increase to 68.1%, ADR increased 6.6% to US$140.06 while
RevPAR jumped 7.1% to US$95.34.
"New Zealand, which hosted the Rugby World Cup
from 9 September to 23 October, reported the highest RevPAR
increase for the region," said Elizabeth Randall, managing
director of STR Global. "When analysing the daily performances for
Wellington and Auckland, different travel patterns became
apparent. For Wellington, travellers arrived largely on the nights
of Rugby matches for overnight stays but soon left the city to
continue their journey around the islands. Meanwhile, in Auckland,
the pattern has been slightly different during the qualifying
matches, with ADR growth starting the night prior to games for two
consecutive nights, which has allowed hoteliers to benefit
Highlights from key market performers for
September 2011 in local currency (year-on-year comparisons):
Bangkok, Thailand, achieved the largest occupancy increase, rising
26.5% to 68.5%, followed by Jakarta, Indonesia (+24.7% to 71.2%), and Kuala Lumpur, Malaysia (+21.7% to 77%).
China, reported the largest decrease in all three key performance
metrics. The market's occupancy fell 16.5% to 62.7%, its ADR was
down 12.5% to CNY804.56, and its RevPAR decreased 27% to
Hong Kong posted the largest ADR increase, rising
24.0% to HKD1,985.22, followed by Jakarta with a 17.9%
increase to IDR847,074.02.
Three markets ended the month with
RevPAR increases of 25% or more: Jakarta (+47.1% to
IDR603,282.60); Bangkok (+36.8% to THB2,068.36); and Hong Kong
(+25.0% to HKD1,563.68).
Highlights from key market
performers for September 2011 in U.S. dollars (year-on-year
Three markets reported ADR increases of 20%
or more: Hong Kong (+23.5% to US$254.73); Osaka, Japan (+20.8% to
US$141.53); and Jakarta (+20% to US$94.79).
India, reported the largest decreases in ADR (-20.4% to US$152.34)
and RevPAR (-29.0% to US$94.68) for the month.
achieved RevPAR increases of more than 25%: Jakarta (+49.6% to
US$67.51); Bangkok (+34.1% to US$66.25); and Beijing (+25.7% to
The Americas region ended September with a
5.4% increase in occupancy to 63.4%, a 3.8% gain in
ADR to US$105.08, and a 9.4% jump in RevPAR
Among the key markets in the region, Miami,
Florida, reported the highest occupancy increase, rising 12.6% to
67.0%, followed by Mexico City, Mexico, with an 8.6%
increase to 65.7%. Sao Paulo, Brazil (-3.8% to 67.9%), and San
Juan, Puerto Rico (-2.9% to 58%), reported the largest occupancy
decreases for the month.
Buenos Aires, Argentina, achieved
the largest ADR increase, rising 19.4% to US$152.98, followed by
Sao Paulo (+14.1% to US$135.81) and Miami (+10.5% to US$119.37).
Montreal, Canada, fell 2.9% in ADR to US$131.71, reporting the
largest decrease in that metric.
Four markets reported
double-digit RevPAR increases: Miami (+24.4% to US$79.94); Buenos
Aires (+21.7% to US$107.89); San Francisco, California (+14% to
US$151.35); and Los Angeles, California (+13.7% to US$88.50).
Montreal fell 3.5% in RevPAR to US$97.85, reporting the only
decrease in that metric.
The European hotel industry posted positive
results in year-on-year metrics when reported in U.S. dollars,
euros and British pounds for September 2011.
more muted performance in August, European hoteliers reported
growth for September in line with the previous months of this
year," said Ms. Randall.
"While the wider economic climate has become more difficult during
the past two months, the hotel market, so far, has continued to
see demand increases. However, the hotel industry traditionally
lags changes in the broader economy, and should the economic
environment become even more challenging during the coming months,
demand likely will be impacted."
Highlights from key market
performers for September 2011 include (year-on-year comparisons,
all currency in euros):
Dusseldorf, Germany (-7.4% to 68.9%), and Malmo, Sweden (-7.3% to
69%), posted the largest occupancy decreases for the month.
Aberdeen, United Kingdom, rose 26% in ADR to EUR102.44,
reporting the largest increase in that metric, followed by Lisbon,
Portugal, with a 25.6% increase to EUR107.16.
markets experienced double-digit ADR decreases: Cardiff, United
Kingdom (-17.9% to EUR62.92); Dusseldorf (-15.4% to EUR95.30); and
Cologne, Germany (-12.4% to EUR104.17).
Aberdeen (+33.3% to EUR85.86); and Lisbon
(+31.2% to EUR90.45) both achieved RevPAR increases of more than
Dusseldorf fell 21.7% in RevPAR to EUR65.64,
reporting the largest decrease in that metric, followed by Cardiff
with a 17.9% decrease to EUR47.01.
The region ended the month
virtually flat with a 0.1% increase in occupancy to 58.4%,
a 1.5% fall in ADR to US$140.89, and a
1.3% decrease in RevPAR to US$82.34.
consecutive monthly declines in occupancy since February 2011, the
metric finally reported a slight increase in the region, driven by
improving conditions in the Middle East and Southern Africa," said
Elizabeth Randall, managing director of STR Global. "The slight
increase in occupancy levels came through increased demand with a
3% growth for the month, which was the third month this
year with demand growth. July and January were the other two
months this year with demand increases of 1.5% and 7.4%
Highlights among the region's key markets
for September include (year-on-year comparisons, all currency in
Riyadh, Saudi Arabia, achieved the highest
increase in occupancy, rising 40.5% to 58.9%, followed by Muscat,
Oman, with a 13.9% increase to 48.8%.
fell 30.9% in occupancy to 41.9%, reporting the largest decrease
in that metric.
Riyadh reported the only double-digit ADR
increase, rising 12.6% to US$267.06.
Sandton, South Africa,
and the surrounding areas, fell 17.4% in ADR to US$116.78, posting
the largest decrease in that metric, followed by Beirut, Lebanon,
with a 15.7% decrease to US$243.60.
58.2% in RevPAR to US$157.27, experiencing the largest increase in
that metric, followed by Dubai with a 20.4% increase to
Two markets ended the month with double-digit
RevPAR decreases: Cairo (-39.6% to US$48.58) and Cape Town, South
Africa (-12.7% to US$60.98).
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