CNBC has expanded its exposure in China
thanks to a three-year deal with the
Beijing Tourism Group (BTG).
The deal, which started at the beginning of the
year, adds CNBC to 22 new four and five star hotels in China
including Beijing, Guangzhou, Xi’an, Sanya and Zhengzhou.
“CNBC is committed to providing our viewers with
fast, accurate, actionable and unbiased business and financial
news wherever possible,” said Satpal Brainch, President and
Managing Director, CNBC in Asia Pacific. “We’re pleased to have
signed the first regional chain deal with Beijing Tourism Group
bringing CNBC’s essential and real-time content to more business
travelers in China.”
Beijing Tourism Group is one of China’s largest
tourism groups with tourism as its core business covering
restaurants, hotels, transport services, travel agencies, shopping
and scenic spot operations.
Mr. Liu Yi, President of Beijing Tourism Group,
said, “BTG is delighted with our strategic cooperation with CNBC.
We believe the addition of CNBC's high quality programming will
only enhance the best of BTG’s unique hospitality and tourism
offerings to our customers. Our group aims to provide Chinese
Hospitality of International Service Standard to customers. In
addition, we also wish to introduce the rich Chinese culture to
CNBC is already distributed in China with
international four and five star hotels. This new deal broadens
the networks reach to local brand hotels and other cities in
See other recent news regarding: