Starwood Launches Online Ratings and Reviews

Starwood is now inviting guests to contribute ratings and reviews directly on its hotel websites.

In a recent survey, nearly 85% of Starwood Preferred Guest members said they find value in consumer ratings and reviews on travel sites.

The open forum gives travelers a place to share and search for genuine hotel reviews – both the positive and the negative says Starwood – so they can plan their ideal hotel stay.

Taking authenticity a step further, Starwood is also making sure all comments are from guests who actually stayed at the hotel. Reviews are verified by a hotel reservation confirmation.

“Our goal is to provide everything a guest needs to select and book their best hotel experience and there’s no better place to offer this information than on our own websites,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest. “Starwood’s new ratings and reviews platform provides a valuable new way for guests to learn from the experiences of fellow travelers.”

Guests can now post ratings and reviews based on a variety of criteria including: Overall Rating, Room Comfort, Staff Met My Needs, Room Cleanliness and SPG Recognition.

 Helping to create a more personalized experience, guests can also filter review content to see the information that is most relevant to them including: Star Rating, Purpose of Travel, Frequency of Travel, SPG Level, Above/Met Expectations and Below Expectations.

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