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Starwood is now inviting guests to contribute
ratings and reviews directly on its hotel websites.
In a recent
survey, nearly 85% of Starwood Preferred Guest members said they
find value in consumer ratings and reviews on travel sites.
The
open forum gives travelers a place to share and search for genuine
hotel reviews – both the positive and the negative says Starwood –
so they can plan their ideal hotel stay.
Taking authenticity a
step further, Starwood is also making sure all comments are from
guests who actually stayed at the hotel. Reviews are verified by a
hotel reservation confirmation.
“Our goal is to provide everything a guest needs
to select and book their best hotel experience and there’s no
better place to offer this information than on our own websites,”
said Chris Holdren, Senior Vice President, Starwood Preferred
Guest. “Starwood’s new ratings and reviews platform provides a
valuable new way for guests to learn from the experiences of
fellow travelers.”
Guests can now post ratings
and reviews based on a variety of criteria including: Overall
Rating, Room Comfort, Staff Met My Needs, Room Cleanliness and SPG
Recognition.
Helping to create a more personalized experience,
guests can also filter review content to see the information that
is most relevant to them including: Star Rating, Purpose of
Travel, Frequency of Travel, SPG Level, Above/Met Expectations and
Below Expectations.
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