STR Reports US Hotel Performance for May 2011

According to data from STR, the U.S. hotel industry posted increases in all three key performance measurements during May 2011.

In year-on-year measurements, the industry's OR was up 4.6% to 61.5%, ADR ended the month with a 4 increase to US$101.54, and RevPAR rose 8.8% to US$62.47.

"The U.S. hotel industry continues to get closer to peak ADR levels reached in 2008," said Amanda Hite, president at STR. "May's gains and the steady ADR gains for the year are positive signs that hoteliers are starting to feel comfortable leveraging rates. With consistent demand for hotel rooms it is clear that the industry is on the right path, and we are looking for even more improvement in ADR for the remainder of 2011."

Among the top 25 markets, Detroit, Michigan, experienced the largest occupancy increase, rising 13.7% to 61.4%, followed by Tampa-St. Petersburg, Florida, with a 13% increase to 58.6%. Nashville, Tennessee (-5.8% to 63.7%), and New York, New York (-1.9% to 85.9%), reported the only occupancy decreases among the top markets.

Four markets achieved double-digit ADR increases: San Francisco/San Mateo, California (+16.5% to US$157.06); Nashville (+11.9% to US$92.88); Oahu Island, Hawaii (+11.5% to US$158.85); and Chicago, Illinois (+10.5% to US$125.96).

None of the top markets reported ADR or RevPAR decreases for the month

San Francisco/San Mateo RevPAR jumped 25% to US$129.77, reporting the largest increase in that metric. Five other markets also experienced RevPAR increases of more than 15%: Miami-Hialeah, Florida (+18.1% to US$106.02); Detroit (+17.7% to US$47.72); Orlando, Florida (+16.5% to US$58.87); Tampa-St. Petersburg (+16.4% to US$54.60); and Oahu Island (+15.3% to US$120.62).

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