ASIA Travel

Messe Berlin (Singapore), organiser of ITB Asia, has said it will increase the overall exhibition floor space by 15% in 2012 and move to level 4 of Suntec Singapore from level 6 after a record performance this year.

The fourth edition of ITB Asia came to a close last week, after attracting 7,511 trade visitors, an increase of around 14% from last year, representing 91 countries, 50% more than in 2010.

A large number of high level management and key decision makers to the show this year including Taleb Rifai, Secretary-General of the UNWTO, and David Scowsill, President & CEO of WTTC, demonstrated the events growing importance and international appeal.

Exhibitors from over 70 countries were represented from as far as Botswana, Finland, Croatia, Ecuador, Iraq and the Seychelles as well as partner country Japan who reported an increase in business activity at ITB Asia 2011, reiterating the strength of the regional travel industry despite economic uncertainties.

Hiroshi Mizohata, Commissioner, Japan Tourism Agency said that ITB Asia has served a good platform to spur on Japans recovery from the aftermath of the March earthquake and tsunami.

First time exhibitor and Official Partner Hotel Hilton Worldwide, has also pledged to return next year after a successful show, with Philippe Garnier, Vice President, Sales and Regional Marketing - Asia Pacific, Hilton Worldwide commenting that ITB Asia provided effective platforms in helping Hilton Worldwide capitalise on genuine business leads and enhancing long-lasting trade relationships.

Several changes and enhancements were also made to ITB Asia 2011. The organisers introduced a new category of partially hosted buyers to the show this year, targeted at those with tight travelling schedules. In all, there were about 600 buyers at the event.

ITB Asia 2012 will be held at Suntec Singapore in the first week October, from 3-5 October.

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