The President of Indonesia, Susilo Bambang
Yudhoyono, has become the first Asian head of state to join the
ongoing World Tourism Organization (UNWTO) and World Travel &
Tourism Council (WTTC) Global Leaders for Tourism Campaign.
“Today, tourism plays a significant role not
only in the preservation of cultural values, but also in
increasing people’s welfare,” said President Yudhoyono. “Tourism
has provided job opportunities for millions of people across the
globe; is one of leading exports of developing countries; and is a
key stimulus in the transformation to a green economy.”
part of the Global Leaders for Tourism Campaign, UNWTO
Secretary-General, Taleb Rifai, presented the Indonesian President
with an Open Letter setting out the economic, development and
environmental opportunities offered by tourism.
delighted that Indonesia has joined this important campaign to
raise international awareness of the relevance of travel and tourism,” said Mr. Rifai. “In doing so, Indonesia is sending out a
strong message that it recognizes tourism’s potential as a force
Accepting the Letter, President Yudhoyono
expressed the willingness of Indonesia – with 7 million
international tourists and US$7 billion in receipts in 2010 – to
capitalize on the “increasingly important role of tourism”.
“The importance of Travel & Tourism as a driver of Indonesia’s
economy is clear. Over the next ten years, Travel & Tourism’s contribution to the country’s GDP is expected to grow by nearly 6%
per year,” said David Scowsill, President and CEO, WTTC.
“The strong message of support for the industry embodied in
today’s acceptance of the Open Letter shows the government’s
commitment to realizing Travel & Tourism’s potential to create
jobs, generate exports and stimulate investment.”
the Global Leaders for Tourism Campaign, UNWTO and WTTC are
jointly presenting heads of state and government around the world
an Open Letter which calls on them to acknowledge tourism’s key
role in delivering on sustained and balanced growth and to prioritize the sector high in national policies in order to
maximize its potential. The Open Letter outlines Travel and
Tourism’s value as one of the world’s largest generators of
sustainable enterprises and decent jobs, a powerful driver of
socio-economic growth and development and a key player in the
transformation to the Green Economy.
The campaign has
already received the support of the Presidents of Mexico, South
Kazakhstan, and Hungary.
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