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Suntec Singapore Unveils Mobile Interactive Digital Signage

Search ASIA Travel Tips .com Send to Friend ASIA Travel Tips.com Latest Travel News Wednesday, 2 February 2011

[HD video below] Suntec Singapore, a global leader in the MICE industry, has introduced visitors to new mobile interactive digital signage.

Boasting state-of-the-art functionality, TouchPoint is loaded with exclusive touch applications that provide robust internet content, live broadcasts and personal content. Fast-to-the-touch facility icons offer navigational features, on-demand information and location of particular services within the vicinity as well as real time information and content.

TouchPoint is a sleek large format, high-resolution monitor that combines energy-efficient LCD backlighting with touch-enabled capabilities that serves as both a way-finding tool, as well as a full screen advertising platform with rich media content in single and/or tri-screen service for advertisers.

As a venue that hosts approximately 1,500 events annually, TouchPoint is able to display the dayís events in a timely and instantaneous manner, providing visitors and guests the ability to establish where their specific events are being held and how to get to that particular location. It can be deployed anytime, anywhere with ease.

TouchPoint Capabilities for Clients, Partners and Guests

- Touch smart features allows quick information access
- An interactive guide with a business directory of events held within the centre
- Capability to zoom in on locations, specific events, flip between screens
- Fast-to-the-touch navigational and wayfinding features with real time information and content
- Browsing and searching for events within the convention centre
- Locations of specific meeting rooms where the events are being held
- Up-to-date local information, flight details, weather and world time
- A strolling ticker that allows visitors access to world news and current affairs
- Provide directions to automated teller machines, money changers, reception desks, lifts, restaurants, shopping malls, car parks and transport services
- Infra-red touch sensor for optimised sensitivity
- Offers a personalised experience
- Equipped with wheelchair-user friendly features

TouchPoint Capabilities for Advertisers

- A new opportunity for advertisers that will enable them to feature their ads in crystal clear images and/or high-definition video format
- Allows instantaneous up-to-date content uploads
- Mobility allows advertisers to place their messaging in various locations
- Help advertisers target their message, maximising the impact by reaching a larger captive audience
- Availability of full-screen banner advertising as well as sponsorship packages
- Flexibility in offering specific customisation using high-tech features

ďIn the new era of digital advancement, emerging technologies and the mobility of people, connectivity is more vital than ever. We are constantly looking at ways to enhance our visitorís in-house experience as the meetings industry is all about engagement and interaction. By embracing this technology through the introduction of TouchPoint, we are putting ourselves at the forefront of the ultimate customer experience. A successful digital platform adds another seamless element to a guestís experience. As a global leader in the meetings industry, we pride ourselves on innovation and look forward to adding a host of cutting-edge products and services that will go toward making every visitorís journey as memorable and enjoyable as possible," said Arun Madhok, Director of Business Development and a self-proclaimed techie.

At the ITB Asia in Singapore last October, ASIA Travel Tips.com sat with Mr Pieter Idenburg who is not only CEO of Suntec Singapore but also CEO of Suntec International to ask what it takes to be one of the very best MICE venues in the region? What high tech panels is Suntec Singapore installing in its halls, what will they do for visitors, and how much they have cost? What impact have the two IRs - Resorts World Sentosa / Universal Studios Singapore and Marina Bay Sands had on business? plus much, much more.

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