GHM has extended its
global marketing network to India, Russia and the Commonwealth of
Independent States (CIS).
Establishment of the
representative offices underlines the key importance attached to
the two rapidly developing markets and significant expansion of GHM’s portfolio of luxury hotels and resorts worldwide.
The addition of India, Russia and the CIS to GHM’s sales
and marketing network follows the opening of a
regional office in China last year.
Clement Koh, Vice President -
Sales & Marketing of GHM said, “GHM recognises the importance of
these markets and their potential in terms of ever-increasing
numbers of travellers seeking luxury holiday experiences.”
In Russia and the CIS, GHM is represented by
Moscow-based agency TOP Signature. Led by Maria Topolskaya, the agency’s seasoned team of professionals will
provide GHM’s growing portfolio with strategic sales, marketing
and public relations support.
In India, GHM is
represented by the renowned marketing consultanting firm Sartha, headed by hospitality industry
veteran Sheema Vohra. Sartha is headquartered in New Delhi, with
branch offices in Mumbai and Chennai.
Vohra is widely respected in her field, while TOP Signature has
established itself as the pre-eminent representative of choice for
luxury hotel brands in its markets. We are confident our strategic
partnership with both agencies will go a long way in strengthening
our brand presence in these highly desirable markets,” said Mr.
GHM’s current portfolio of
hotels and resorts is set to expand over
the coming years with a number of new openings in the pipeline
including two properties in China: The Chedi Club Suzhou and The
Chedi Taiping Lake. Also under development are resorts in Egypt,
Jordan, Switzerland, Morocco and Malaysia.
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