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Air Canada Signs Contract Extension with Amadeus

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Air Canada has extended its contract with Amadeus.

Under the terms of the new contract extension, Air Canada will continue to benefit from Amadeus' advanced technology to power its websites and the faring behind its global call-centre and airport operations.

With a strong presence across 15 countries, Air Canada has one of the world’s most innovative online strategies that include flexible travel date searches, ‘a la carte’ ancillary services, third party ancillary products, such as insurance, and online services including re-booking and upgrades.

Air Canada’s website also offers innovative pricing that allows customers to customise their travel experience by choosing only the options that they wish to pay for. At the same time, the flexibility of Amadeus' e-Retail booking engine and Flex Pricer faring allows Air Canada to provide total transparency to its travellers and simultaneously increase yield for the airline.

Lise Fournel, CIO, Air Canada, said, “We have worked in close partnership with Amadeus since 2004 and its flexible approach has allowed us to bring new technologies and techniques to market for the benefit of our customers. By extending our relationship further, we plan to continue our leading role in e-Commerce, developing new techniques and applying the latest technology to meet our commercial objectives - whilst offering an intuitive online experience for our customers.”

Amadeus provides e-Commerce technology to over 70% of the world’s top 25 airlines. During 2009 Amadeus’ e-Commerce Solutions generated approximately €10 billion of revenue for airlines.

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