IHG Enhances Online BAR Guarantee

InterContinental Hotels Group has launched a major initiative to better serve guests’ evolving needs in the hotel industry.

With its ‘Best Price Guarantee’ and the new ‘Book With Us Advantage’ the group is now offering one of the most attractive website guarantees in the industry.

If a guest, that is booking on any IHG brand site, finds a qualifying, lower room price for an IHG hotel elsewhere online he/she will receive their first night free, and the rest of their stay will match the price found.

The benefits of the ‘Best Price Guarantee’ are available at all eight of IHG’s hotel brands — InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Holiday Inn Club Vacations, Staybridge Suites and Candlewood Suites.

“IHG understands how much price influences a guest’s booking decision,” said Michael Menis, Vice President – IHG Web and Interactive Marketing. “We are so confident we have the best prices for our hotels on our websites, that if guests find a lower price elsewhere online, we will back it up with the most powerful guarantee ever offered in the hotel industry and give them their first night free and the rest of their stay at the lower price found. The ‘Best Price Guarantee’ is our pledge to IHG guests that we understand their needs – and are backing it up with a free night.”

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