Messe Berlin (Singapore), organiser of ITB Asia,
has reported that all available booth space for this year’s show
has been completely sold out.
Many exhibitors have also taken advantage of a
new two-year contract scheme to snap up 14% of the prime booth
space in 2012.
Nino Gruettke, Executive Director of ITB Asia,
said, “Asia Pacific is the fastest growing travel
market in the world and with close to 800 exhibiting companies
from 60 countries participating, it is clear that ITB Asia is a
must-attend event for companies looking to establish a strong
presence here. The exceptional sales performance demonstrates the
show’s growing importance and is a validation from our peers that
ITB Asia is indeed an effective and critical platform for
marketing, networking and learning all about the Asian travel
Over a third of the exhibitors are first time
exhibitors such as Guam Visitors Bureau, Wyndham Hotels and the
Majestic Hotel Group. A notable new exhibitor is Hilton Worldwide,
not only taken up a prime exhibition spot, but is also ITB Asia’s
first ever ‘Official Partner Hotel 2011’.
returning exhibitors have also bolstered their presence at the
show by increasing booth space, particularly those from National Tourism Organisations. Returning exhibitor Korea National Tourism
Organisation has expanded its floor space nine-fold this year, and the booth sizes of the tourism ministries from Indonesia and
Israel have also increased 40% and 60% respectively.
Around 10% of exhibitors who used to co-share a
booth in the past have converted to taking independent stands.
ITB Asia 2011 will be held at Suntec Singapore
from 19 to 21 October 2011.
See other recent news regarding: