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Booth Space @ ITB Asia 2011 Sold Out

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Messe Berlin (Singapore), organiser of ITB Asia, has reported that all available booth space for this year’s show has been completely sold out.

Many exhibitors have also taken advantage of a new two-year contract scheme to snap up 14% of the prime booth space in 2012.

Nino Gruettke, Executive Director of ITB Asia, said, “Asia Pacific is the fastest growing travel market in the world and with close to 800 exhibiting companies from 60 countries participating, it is clear that ITB Asia is a must-attend event for companies looking to establish a strong presence here. The exceptional sales performance demonstrates the show’s growing importance and is a validation from our peers that ITB Asia is indeed an effective and critical platform for marketing, networking and learning all about the Asian travel market.”

Over a third of the exhibitors are first time exhibitors such as Guam Visitors Bureau, Wyndham Hotels and the Majestic Hotel Group. A notable new exhibitor is Hilton Worldwide, which has not only taken up a prime exhibition spot, but is also ITB Asia’s first ever ‘Official Partner Hotel 2011’.

20% of returning exhibitors have also bolstered their presence at the show by increasing booth space, particularly those from National Tourism Organisations. Returning exhibitor Korea National Tourism Organisation has expanded its floor space nine-fold this year, and the booth sizes of the tourism ministries from Indonesia and Israel have also increased 40% and 60% respectively.

Around 10% of exhibitors who used to co-share a booth in the past have converted to taking independent stands.

ITB Asia 2011 will be held at Suntec Singapore from 19 to 21 October 2011.

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