Visa has reported a 37% increase in spending
from overseas visitors at the Dubai Shopping Festival 2011
compared to last year.
The total amount spent on internationally-issued
Visa cards in the UAE came to just over US$ 406 million throughout
the duration of the DSF, compared to US$297 million for the same
period last year.
Department stores benefited the most from this
increase, recording a 57% growth in spending over 2010, at $13.7
million. Retail outlets came out tops in the merchant category,
with a total of $133.4 million, up 49% from last year.
Accommodation (hotels and apartments) reported a 25% increase, at
$90.6 million; while travel and entertainment also featured
highly, with a total spend of just over $29 million, up 40% from
The United Kingdom remains the top spending
country, with visitors spending a total of $44.5 million through
the duration of the DSF. China followed close behind at almost $42
million, up 109% from previous years; while Saudi Arabia reported
a total spend of $39.4 million up 83% over last year.
Sunday, 13 February 2011 recorded the highest
spend by International Visa cardholders, raking in US$17.2 million
in sales on that one day alone. On average, international visitors
spent US$13.1 million every day during the DSF period.
Maysara Ghadban Traboulsi, Visa’s Head of
Marketing Communications for MENA, said, “Over the years, the DSF
has really helped to put the UAE on the map as a leading
international shopping destination. Visitors from all over the
world come to Dubai to take advantage of the great promotions on
offer, and these results are testament to the ongoing popularity
of the shopping festival.”
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