According to the Annual Profitability Survey
2011 by STR Global, Gross Operating Profit Per Available Room
(GOPPAR) rose in Asia Pacific, Europe and Latin America whilst
falling in the Middle East.
The survey, in its 13th year, contains
detailed data on hotel revenues and costs showing the dynamic
evolution of the sector by city, country and region.
Shanghai benefitted from the World Expo with a
75% increase in GOPPAR, while Abu Dhabi suffered from its
oversupply of hotel rooms with a decrease of more than 40%.
Ratio analysis provided in the Annual
Profitability Survey shows that Mecca has the highest ratio of
Gross Operating Profit to revenue with 68.5% whilst the Algarve
has the lowest with 14.7%.
The lowest payroll to revenue ratio is found in Sharm El Sheikh with 11.8% whilst the highest is in Athens
strategic tool, the Annual Profitability Survey helps all
stakeholders analyse markets, benchmark, budget, optimise revenues
and produce feasibility studies," said Elizabeth Randall, managing
director of STR Global.
More than 2,000 hotels participated in the
survey that reports on 78 markets.
Profitability reports are available to purchase
for £900 per market by contacting
Lisa Rubsamen, Trend coordinator.
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