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STR and Newmarket International have partnered to provide the industry with forward-looking group booking data with historical hotel trends data.

The data will help hospitality participants to measure, analyze and manage their individual performance against the group performance of their market.

"We could not be more pleased to team up with STR," said Jeff Hiscox, President and Chief Executive Officer at Newmarket International. "Newmarket is the global leader in group sales and catering data, so it makes sense to work with the hotel data leader to combine unprecedented insights for the market place. This partnership will provide the industry with new and essential information that is actionable as properties make decisions to manage their market positioning."

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