STR and Newmarket International have partnered
to provide the industry with forward-looking group booking data
with historical hotel trends data.
The data will help hospitality
participants to measure, analyze and manage their individual
performance against the group performance of their market.
"We could not be
more pleased to team up with STR," said Jeff Hiscox, President and
Chief Executive Officer at Newmarket International. "Newmarket is
the global leader in group sales and catering data, so it makes
sense to work with the hotel data leader to combine unprecedented
insights for the market place. This partnership will provide the
industry with new and essential information that is actionable as
properties make decisions to manage their market positioning."
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