India Expansion for Country Inns & Suites by Carlson

Carlson has said it is planning to grow the number of Country Inns & Suites by Carlson in operation in India from the current 11 to more than 50 hotels over the next 10 years, with five hotels scheduled to open in 2011.

This growth will be managed through Country Development and Management Services Private Limited (CDMS), a joint venture between Carlson and Chanakya Hotels Private Limited that has successfully pioneered the brand in India over the last 10 years.

The roll out of the brand will continue to follow the Carlson strategy for India, focusing on primary and secondary cities, and resorts in line with the country's developing economy, demographic changes, and travel and tourism growth.

The five new hotels scheduled to open in 2011 include the 37-room Country Inn & Suites by Carlson Delhi Satbari which opened last week, the 50-room Country Inn & Suites by Carlson Mussoorie which will open this month, the 190-room Country Inn & Suites by Carlson Gurgaon NH-8 and the 71-room Country Inn & Suites by Carlson Ajmer which will open in June, and the 130-room Country Inn & Suites by Carlson Mysore which will open in October. The first of the next generation of the brand is set to debut in 2012.

“The mid-scale market in India represents a significant opportunity and Carlson is pleased to be able to grow its Country Inns & Suites By Carlson brand in this market through its strategic partnership in CDMS,” said K.B. Kachru, executive vice president, Carlson Hotels, South Asia.

The brand’s rapid expansion aligns with Carlson’s Ambition 2015 growth strategy.

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