A select number of British Airways cabin crew
are currently testing the iPad.
The iPad lets crew quickly identify where each
customer is seated, who they are travelling with, their Executive
Club status and any special meal requests. In fact, a
whole library of information is available at their fingertips including
timetables, safety manuals and customer service updates.
The iPad also
means any issues can be logged with ground-based colleagues around
the network prior to departure so solutions can be delivered while
the flight is airborne.
When all the passengers have boarded and just
before the doors are shut, cabin crew are currently handed a long
scroll of paper, listing all the customers. With the new iPads
cabin crew will simply refresh their screen when the doors have
closed through wireless 3G networks and they will have a complete
list of passengers on board.
Bill Francis, British Airways’ head of inflight
customer experience, said, “The iPad is already allowing us to
offer a more personalised onboard service, but the possibilities
for future development are endless. We’re receiving great feedback
from cabin crew and customers already. It allows the crew to offer
the thoughtful service they want to deliver and customers are
treated as valued guests.”
The iPad is currently being trialled with 100
cabin crew with the aim to roll it out to all senior crew members
across the airline in the coming months.
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