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Lonrho, a prominent African business group, has
selected Utell Hotels & Resorts to provide international sales,
marketing and representation services for the fast-expanding arm
of their hotel business.
Lonrho invests and builds businesses in
Africa, and has a corporate strategy focused on facilitating the
economical development of the continent. The company today
operating in five industry sectors – infrastructure, transport,
agribusiness, hotels and support services.
Primarily targeting business travellers, Lonrho Hotels
offers a selection of four and
five-star properties. These include the Hotel Cardoso in
Mozambique and the Grand Karavia in the Democratic Republic of
Congo. Additionally, Lonrho will very shortly open a five-star
hotel in Libreville, Gabon, and is in the process of acquiring
more properties which will be added to the Utell portfolio.
“This strategic alliance with Utell is a bold and value-enhancing
move for Lonrho Hotels,” said Ewan Cameron, CEO of Lonrho Hotels.
“Utell’s strengths in GDS and corporate travel are key to our
focus on generating new business and providing enhanced
revenue-driving tactics. Consistent with our commitment to the
business traveller, this partnership makes Lonrho Hotels easier to
book, offering business travel agencies real-time access to each
of our properties.
“We are making a long-term
investment to ensure both business travel agencies and business
travellers know they benefit whenever they choose Lonrho Hotels.
It is our intention that all Lonrho Hotels’ luxury properties will
be added to the Utell portfolio and bookable under the UI chain
code. Furthermore, travel agents will have their commission
payments guaranteed through Utell’s essential agency commissions programme ‘Travelcom’ to ensure their fees are paid quickly and
accurately,” Cameron added.
Additionally, Utell
will provide Lonrho Hotels with voice reservations in multiple
languages via Utell’s global network of international call centres,
available 24 hours a day.
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