Cathay Pacific and HSBC are the new co-title
sponsors of the world-famous
Hong Kong Sevens.
The four-year sponsorship, from 2012 – 2015,
resumes a successful partnership between these two iconic Hong
Kong institutions and the world’s pre-eminent international
sevens. Under the new sponsorship agreement the event title will
be the Cathay Pacific / HSBC Hong Kong Sevens.
Cathay Pacific and HSBC’s
previous joint sponsorship of the Hong Kong Sevens ran from 1980
through to the first of two Rugby World Cup Sevens held in Hong
Kong in 1997.
Mr Trevor Gregory, Chairman of the
Hong Kong Rugby Football Union said, "The HKRFU is delighted to partner with two iconic Hong Kong institutions for what is undoubtedly the world’s iconic
sevens event. HSBC and Cathay Pacific are synonymous with Hong
Kong and like the Hong Kong Sevens do much to represent Hong Kong
around the world ... With the support of Cathay
Pacific and HSBC, the HKRFU will be able to continue our efforts
to grow and expand the Hong Kong Sevens. The continued success and
profile of the Hong Kong Sevens also provides vital awareness and
funding for the HKRFU to further expand our efforts to develop
rugby at all levels of our community."
The continued involvement of Cathay Pacific as
an event sponsor strengthens a 30-year association with the Hong
Mr John Slosar, Chief Executive of Cathay Pacific Airways
said, "Cathay Pacific has had a
long and happy association with the Sevens. We were there right at
the beginning when the Sevens was born in 1976. And we are still
supporting the Sevens some 36 years later. As Hong Kong's airline,
we believed in the Sevens from the start, just as we believe that
Hong Kong provides the energy and sparkle that make the Sevens the
unique and wonderful event that it is ... It's great
to see two of Hong Kong’s world-beating brands - both so closely associated with the city - once again linked to this world-beating
sports spectacular. Backed by the power of Hong Kong's two biggest international brands I believe we'll see the Hong Kong Sevens soar
to new heights."
HSBC’s sponsorship of the Hong
Kong Sevens continues its growing support of Sevens
internationally through the HSBC Sevens World Series and marks its
only title sponsorship of an HSBC Sevens World Series event to
Mr Stuart Gulliver, Group Chief Executive of
HSBC Holdings plc, said, "The
bank’s heritage here in Hong Kong, and our historic long-term investment in rugby around the world, means that this sponsorship
is a fantastic addition to our international rugby portfolio. We
will work in partnership with the HKRFU to use the profile and
interest in the Cathay Pacific / HSBC Hong Kong Sevens to grow and
develop the sport here in the Hong Kong community, as well as more
broadly across Asia and the rest of the world."
The Cathay Pacific / HSBC Hong Kong Sevens 2012 will be held
on 23-25 March.
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