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IDeaS Pricing Solutions to Help Boost Revenue @ Royal Plaza on Scotts

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The Royal Plaza on Scotts in Singapore has adopted pricing solutions from IDeaS in an attempt to enhance occupancy and maximise revenue.

Royal Plaza on Scotts is located in the heart of Singapore, just steps away from Orchard Road.

In working with IDeaS, Royal Plaza on Scotts has turned to the IDeaS Revenue Management System (RMS) in order to continually assess the hotel’s performance, accurately forecast occupancy and business demand, and determine the correct pricing for hotel rooms.

Patrick Fiat, General Manager of Royal Plaza on Scotts, said, “Royal Plaza on Scotts is an extremely popular hotel in Singapore always looking to implement the most advanced operational technologies and strategies for the benefit of our guests. Singapore is a highly competitive operating environment for any hotel, but through our partnership with IDeaS we are able to better identify and target the right guest – whether they be a business traveller, group or tourist – at the right time.”

Importantly, the IDeaS RMS’ Best Available Rate (BAR) functionality will allow Royal Plaza on Scotts to accurately quote the optimal rate for their hotel rooms to potential guests. These rates are calculated to provide the highest probability of selling based on the arrival date and length of stay – ensuring occupancy and revenue is maximised.

“The hotel sector across Asia continues to grow on the back of rising domestic and international tourism and increased business travel. With this growth comes increased competition, therefore it is vital that savvy hotel operators like the Royal Plaza on Scotts have the most advanced operating strategies and technologies on hand to ensure their ongoing profitability,” said Grahame Tate, Managing Director of IDeaS APAC. “Through working with IDeaS, Royal Plaza on Scotts is better able to make strategic decisions with a clear view of their competitor’s positions and determine correct pricing for their property’s rooms and group bookings.”

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