The Royal Plaza on Scotts in Singapore has
adopted pricing solutions from IDeaS in an attempt to enhance
occupancy and maximise revenue.
Royal Plaza on Scotts is located in the heart of
Singapore, just steps away from Orchard Road.
In working with IDeaS, Royal Plaza on Scotts
has turned to the IDeaS Revenue Management System (RMS) in order
to continually assess the hotel’s performance, accurately forecast
occupancy and business demand, and determine the correct pricing
for hotel rooms.
Patrick Fiat, General Manager of Royal Plaza on
Scotts, said, “Royal Plaza on Scotts is an extremely popular hotel
in Singapore always looking to implement the most advanced
operational technologies and strategies for the benefit of our
guests. Singapore is a highly competitive operating environment
for any hotel, but through our partnership with IDeaS we are able
to better identify and target the right guest – whether they be a
business traveller, group or tourist – at the right time.”
Importantly, the IDeaS RMS’ Best Available Rate
(BAR) functionality will allow Royal Plaza on Scotts to accurately
quote the optimal rate for their hotel rooms to potential guests.
These rates are calculated to provide the highest probability of
selling based on the arrival date and length of stay – ensuring
occupancy and revenue is maximised.
“The hotel sector
across Asia continues to grow on the back of rising domestic and
international tourism and increased business travel. With this
growth comes increased competition, therefore it is vital that
savvy hotel operators like the Royal Plaza on Scotts have the most
advanced operating strategies and technologies on hand to ensure
their ongoing profitability,” said Grahame Tate, Managing Director
of IDeaS APAC. “Through working with IDeaS, Royal Plaza on Scotts
is better able to make strategic decisions with a clear view of
their competitor’s positions and determine correct pricing for
their property’s rooms and group bookings.”
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