The ASEAN Tourism Forum (ATF) 2011 is expecting
to welcome 1,600 heads of National Tourist Organisations (NTOs),
Tourism Ministers, Travel Suppliers from across ASEAN,
International Buyers, Media and other tourism professionals from
around the world.
Occupying an exhibition area of 8,430 sqm, the
ATF Travex a 3-day travel trade-only exhibition and business
meetings platform will feature 518 booths from 434 exhibiting
companies from the 10 ASEAN countries. The show has managed to
attract a total of 442 international buyers. 148 media
delegates from across 32 countries are also expected to attend.
Business and formal meetings are not the only
highlight of the ATF Travex sessions. Exciting pre-event
networking opportunities are open to all buyers and hosted media
delegates, through city tours of Phnom Penh. Tour highlights
include The Royal Palace, National Museum of Cambodia, Tuol Sleng
Museum (S-21 Prison), Toul Tum Poung Market, Phsar Thmey (Central
Market) and Wat Phnom Daun Penh. Equally popular is the Friendly
Golf Game which takes place this morning (18 January).
Delegates will continue to be treated to a wide
range of networking and entertainment activities over the next few
days, beginning with the ATF 2011 Opening Ceremony tonight (18
January). Hosted by the Ministry of Tourism, Cambodia, the Opening
Ceremony will be an extravaganza featuring some 500 local and
foreign performers in traditional and contemporary performances.
State of the art sound effects and pyrotechnics will take the
performances to another level. Delegates can also expect to enjoy the 30-minute fireworks display.
In addition, 6 hosted luncheons and dinners are
being organised by
Cambodia Angkor Air, Ministry of Culture and Tourism of the
Republic of Indonesia, Bangkok Airways, Tourism Malaysia and
the Ministry of Tourism, Cambodia. Two late night functions are also
part of the ATF Travex programme line-up on 19 and 20 January
The ASEAN Tourism Conference (ATC), the educational
front of ATF, will take place on 19 January 2011. This year,
speakers in the fields of Ecotourism and Sustainable tourism aim
equip and inspire ATF delegates with knowledge and responsibility
to foster sustainable ASEAN destinations.
ASEAN Tourism Forum 2011 is held from 15 to 21
January 2011 at Diamond Island Convention and Exhibition Center in
Phnom Penh, Cambodia. ATF Travex 2011 dates are from 19 to 21
January at the same venue.
Videos from ATF 2011
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