442 Int. Buyers, 434 Exhibiting Companies @ ATF 2011

The ASEAN Tourism Forum (ATF) 2011 is expecting to welcome 1,600 heads of National Tourist Organisations (NTOs), Tourism Ministers, Travel Suppliers from across ASEAN, International Buyers, Media and other tourism professionals from around the world.

Occupying an exhibition area of 8,430 sqm, the ATF Travex – a 3-day travel trade-only exhibition and business meetings platform – will feature 518 booths from 434 exhibiting companies from the 10 ASEAN countries. The show has managed to attract a total of 442 international buyers. 148 media delegates from across 32 countries are also expected to attend.

Business and formal meetings are not the only highlight of the ATF Travex sessions. Exciting pre-event networking opportunities are open to all buyers and hosted media delegates, through city tours of Phnom Penh. Tour highlights include The Royal Palace, National Museum of Cambodia, Tuol Sleng Museum (S-21 Prison), Toul Tum Poung Market, Phsar Thmey (Central Market) and Wat Phnom Daun Penh. Equally popular is the Friendly Golf Game which takes place this morning (18 January).

Delegates will continue to be treated to a wide range of networking and entertainment activities over the next few days, beginning with the ATF 2011 Opening Ceremony tonight (18 January). Hosted by the Ministry of Tourism, Cambodia, the Opening Ceremony will be an extravaganza featuring some 500 local and foreign performers in traditional and contemporary performances. State of the art sound effects and pyrotechnics will take the performances to another level. Delegates can also expect to enjoy the 30-minute fireworks display.

In addition, 6 hosted luncheons and dinners are being organised by Cambodia Angkor Air, Ministry of Culture and Tourism of the Republic of Indonesia, Bangkok Airways, Tourism Malaysia and the Ministry of Tourism, Cambodia. Two late night functions are also part of the ATF Travex programme line-up on 19 and 20 January respectively.

The ASEAN Tourism Conference (ATC), the educational front of ATF, will take place on 19 January 2011. This year, speakers in the fields of Ecotourism and Sustainable tourism aim to equip and inspire ATF delegates with knowledge and responsibility to foster sustainable ASEAN destinations.

ASEAN Tourism Forum 2011 is held from 15 to 21 January 2011 at Diamond Island Convention and Exhibition Center in Phnom Penh, Cambodia. ATF Travex 2011 dates are from 19 to 21 January at the same venue.

See also: HD Videos from ATF 2011

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