Swiftrank Changes Name to TravelShark

Weary of constantly explaining the meaning of the name Swiftrank and of having to spell it out to everyone, the company has decided to change its name to TravelShark.

The company still owns and manages the same global travel network of 12,000 destination-based websites, but it now has a new, and what it believes is a “much cooler”, name.

“Sure, I can list a wealth of complex strategic reasons for the rebrand and depict the forecasted impact on detailed graphs, but the truth is, we had a less-than-optimal name and found a better one,” said CEO, Sue Heilbronner. “Having a resonant name has opened the door to new possibilities for marketing and brand development unavailable until now.”

By any name, the company is serious about continuing the rapid growth of its global online travel business. TravelShark has been experiencing significant growth since its official launch in June 2010. The company now works directly with more than 600 hotels, hotel ownership groups, brands, and hospitality agencies to feature select hotels on TravelShark sites and drive consumer bookings to Featured Hotel Program partners.

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