Pürovel Spa & Sport centres are to be gradually
rolled out around the world within the Swissôtel Hotels & Resorts
international hotel chain.
The new Pürovel Spa & Sport centres
reflect Swissôtel’s commitment to natural materials and resources
such as stone, wood, water and flowers and are a reminder of the
pure nature and invigorating mountain air of the Swiss Alps.
“Health and natural vitality are perfectly
synonymous with Switzerland,” said Lilian Roten, Vice
President Operations at Swissôtel Hotels & Resorts. “There is
virtually no other country in the world that can compete with
Switzerland’s unique and unspoilt environment and its healthy
Pürovel signature massages are carried
out using essential oils produced in Switzerland made from local
herbs such as lemon balm, wild bergamot, clary sage, lavender and
douglas fir. Pressed rapeseed oil was chosen as a base because of
its high level of unsaturated fatty acids and its special
effectiveness in working the active ingredients into the skin.
The new brand name Pürovel Spa & Sport is
also a reference to the origin of the Swissôtel Hotels & Resorts:
it is a creation which has its roots in Romansh, the fourth
national language of Switzerland, and means “pure, gently flowing
The new Pürovel Spa & Sport includes a range of
Pürovel body care products, which can also be found in the rooms
of the Swissôtel chain and contain only ingredients from
Some of the
hotel chain’s existing spas, such as those in the Swissôtel
Krasnye Holmy in Moscow and the Swissôtel Tallinn, have already
been converted into Pürovel Spa & Sport centres. More are set to
follow in other Swissôtel locations in the near future.
such as the Swissôtel Dresden will work exclusively with the
Pürovel brand right from the start.
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