Swissotel Launches Pürovel Spa & Sport Centres

Pürovel Spa & Sport centres are to be gradually rolled out around the world within the Swissôtel Hotels & Resorts international hotel chain.

The new Pürovel Spa & Sport centres reflect Swissôtel’s commitment to natural materials and resources such as stone, wood, water and flowers and are a reminder of the pure nature and invigorating mountain air of the Swiss Alps.

 “Health and natural vitality are perfectly synonymous with Switzerland,” said Lilian Roten, Vice President Operations at Swissôtel Hotels & Resorts. “There is virtually no other country in the world that can compete with Switzerland’s unique and unspoilt environment and its healthy climate.”

Pürovel signature massages are carried out using essential oils produced in Switzerland made from local herbs such as lemon balm, wild bergamot, clary sage, lavender and douglas fir. Pressed rapeseed oil was chosen as a base because of its high level of unsaturated fatty acids and its special effectiveness in working the active ingredients into the skin.

The new brand name Pürovel Spa & Sport is also a reference to the origin of the Swissôtel Hotels & Resorts: it is a creation which has its roots in Romansh, the fourth national language of Switzerland, and means “pure, gently flowing mountain stream”.

The new Pürovel Spa & Sport includes a range of Pürovel body care products, which can also be found in the rooms of the Swissôtel chain and contain only ingredients from Switzerland.

Some of the hotel chain’s existing spas, such as those in the Swissôtel Krasnye Holmy in Moscow and the Swissôtel Tallinn, have already been converted into Pürovel Spa & Sport centres. More are set to follow in other Swissôtel locations in the near future.

New hotels such as the Swissôtel Dresden will work exclusively with the Pürovel brand right from the start.

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