American Airlines is to expand its entertainment
on demand system – the airline's inflight streaming video product
– to approximately 400 Wi-Fi enabled aircraft by the end of 2012.
American, a founding member of the oneworld alliance, was one of
the first North American airlines to offer inflight streaming
video, which enables customers to wirelessly stream content such
as movies and TV shows from an inflight library to select
Wi-Fi-enabled laptops during flights.
The entertainment on
demand product is currently available onboard American Airlines
flights operated by 15 767-200 aircraft – primarily
transcontinental flights between New York JFK and Los Angeles and
JFK and San Francisco. In addition, the streaming video product
will be installed on more than 90 MD-80 aircraft before the end of
2011. The remainder of the Wi-Fi-enabled fleet, including
additional MD-80 aircraft and Boeing 737-800 aircraft, will be
equipped with streaming video by the end of 2012.
customer feedback shows our entertainment on demand product is a
hit with our customers, and we feel it's a great example of how we
continue to deliver products our customers truly value," said Rob
Friedman, American's Vice President – Marketing. "In addition to
our expansion news today, we are thanking our customers for their
loyalty by extending the free Internet and introductory pricing
offers until 15 October."
Customers on American's 15 767-200's
can take advantage of the introductory price of 99 cents per TV
show and $3.99 per movie. Customers will also receive a free
internet session for a future flight with the purchase of a TV
show or movie through 15 October 2011.
Customers do not have
to purchase inflight Wi-Fi to utilize entertainment on demand.
Using their own compatible personal Wi-Fi-enabled laptop,
customers simply click on the entertainment on demand banner on
the inflight Wi-Fi homepage, select a movie or TV show from the
popular titles housed in the content library, create an account or
log in, enter the form of payment, and click "rent". All major
credit and debit cards are accepted.
The inflight library
features more than 100 movies and TV shows from major Hollywood
studios to offer customers a variety of entertainment choices.
Movies and TV shows will remain accessible for viewing after the
customer has landed – movies for 24 hours and TV shows for 72
hours. Unexpired rentals will be available for playback on the
ground by using the same device and browser used onboard.
American's entertainment on demand product is powered by the Gogo
system. Movies and TV shows are stored on the onboard server,
allowing the air-to-ground connection to be fully available for
American's Wi-Fi product. Select personal Wi-Fi-enabled laptops
are compatible with entertainment on demand. Gogo is currently
working to increase the number of compatible devices and intends
to make tablets and other devices available for use with
entertainment on demand in the coming months.
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