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Starwood Opens Second Aloft Hotel in New York

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Starwood has opened the Aloft New York Brooklyn, its second Aloft hotel in New York city.

Located in the heart of Downtown Brooklyn, Aloft New York Brooklyn's debut comes on the heels of the December 2010 opening of Aloft Harlem, giving Aloft outposts in two of New York's most dynamic and thriving neighborhoods.

Featuring 176 loft-like guest rooms, Aloft New York Brooklyn occupies a prime spot in the heart of Downtown Brooklyn at 216 Duffield Street, adjacent to Starwood's brand new Sheraton hotel.

The hotel is located next to the bustling Fulton Mall, and minutes from the world renowned Brooklyn Academy of Music (BAM), the iconic Brooklyn Bridge, newly opened Brooklyn Bridge Park, happening nightlife, restaurants and hip boutiques.

The Aloft New York Brooklyn features a two-story lobby atrium with its signature w xyz bar and an expansive roof terrace bar with panoramic views of the Manhattan and Brooklyn skylines where guests can mix and mingle and listen to the hotel's dynamic line up of live performances and dj sets.

"With its creative style and energetic vibe, Brooklyn will make a perfect home for Aloft, and we're excited to expand our New York footprint with our debut property in the borough," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "For the Gen Y-minded Aloft guest, who brings a real appreciation of what's next in design and tech, a Brooklyn location makes an ideal home base for exploring New York, and we're eager to share it with them."

 Aloft New York Brooklyn

At Aloft New York Brooklyn, travelers and locals alike will find numerous smart signature features. Guests can zoom to their rooms in via Aloft's automatic Smart Check-in. Running on radio frequency identification (RFID) technology, Smart Check-In caters to a new generation of guests on the go who are more interested in high-tech than high-touch service.

Savvy guests can surf their tablets, work on laptops via fast and free hotel-wide wireless Internet access, shoot a game of pool, or grab a drink with friends in the always-happening re:mix lobby and lounge.

The re:charge fitness center and splash, the indoor pool, give travelers options to de-stress and re-energize, while re:fuel, a one stop "grab-and-go" area with an urban cafe feel, offers sweet, savory and healthy food, snacks and beverages 24 hours a day.

Inside guest rooms, urban-influenced design rules. The centerpiece: An ultra-comfortable plush platform bed. Loft-like nine-foot ceilings and oversized windows create a bright, airy environment. Large, stylish bathrooms complement the guest experience with walk-in showers featuring rainfall showerheads and signature bath amenities created by Bliss Spa.

Each Aloft room is also a combination high-tech office and entertainment center, featuring wired and wireless Internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large, 42" flat-panel HDTV-ready television for optimal sound and viewing.

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