Carlson Launches New Hotel Loyalty Program

This week, Carlson officially launched its new hotel loyalty program, Club Carlson. Formerly known as goldpoints plus, the new program offers members an array of redemption opportunities and enhanced benefits.

To support the launch of Club Carlson, Carlson is offering a “Stay Twice, Earn a Free Night” offer at any of its more than 1,000 branded hotels worldwide – including Radisson, Country Inns & Suites by Carlson, Park Inn by Radisson and Park Plaza hotels. Existing and newly enrolled members who register and then stay twice at a Carlson property during the promotional period between 15 April and 15 June 2011 can earn a free night’s stay to use by 31 December 2011.

“We are pleased to debut Club Carlson, our new loyalty program which is designed to be one of the most rewarding programs in travel and will enable members to enjoy a remarkably fast way to a free night stay,” said Heather Passe, vice president, marketing, loyalty and e-commerce, Carlson Hotels.

To expand its reach to the mobile audience, Carlson has just launched a new mobile application for iPhone and Android devices, which will feature express booking, personalization options, GPS mapping and the ability to redeem points. The app also links to “Explore Destinations”, which stores more than 4.4 million points of interest from local restaurants to tourist attractions.

Members can redeem points at any of Carlson’s 1,070 hotels in 77 countries, including the company’s 42 resorts in Asia Pacific, the Caribbean, Europe and Latin America.

Consumer Privileges and Benefits

• Club Carlson offers its members up to 15% discount at its hotel all-day dining restaurants in Asia Pacific.
• The program has no blackout dates on standard rooms.
• Rollover nights allow elite members to roll over extra nights to qualify toward their next year’s elite status.
• The new Concierge elite tier provides members with complimentary room upgrades and continental breakfast; early check in and late checkout, and a 75% point bonus on eligible stays.

See recent travel news from: Travel News Asia, Carlson, Club Carlson