AirAsia and Malaysia Airlines have become official partners of
Queens Park Rangers Football Club (QPR) with AirAsia sponsoring
the club’s ‘away’ and ‘third’ shirt, while Malaysia Airlines is
sponsoring the ‘home’ shirt. The deal covers the two seasons -
2011/2012 and 2012/2013.
“We are absolutely thrilled with
this partnership with QPR. This is a timely and significant
relationship between two brands which are keen in taking on any
challenges for the taste of success. Our logo on QPR’s away and
third shirt does not only symbolize our energetic partnership, but
also a joint-representation of the hard work and challenges that
we went through - for AirAsia to be the world’s best low cost
airline for three consecutive years and QPR to make a comeback
into top flight football for the first time in 15 years,” said
AirAsia Regional Head of Commercial, Kathleen Tan. “This is a very meaningful moment for all of us, and we
are very excited to jointly associate ourselves with a team like
QPR, as they have a remarkable history in English football and
their unrelenting spirit reflects our own Asian endeavour for
success. Collaboratively, AirAsia and Malaysia Airlines can
certainly build a very strong following for the QPR brand in a
very passionate football audience in Asia.”
Queens Park Rangers Football Club returned to top flight
football in the Barclays Premier League (BPL) for the first time
in 15 years after clinching the 2010 / 2011 npower Championship.
QPR CEO, Philip Beard,
said, “This is a unique and exciting venture for the Football
Club. Attracting two major Asian companies to come on board shows
the global appeal QPR has as a brand. We are extremely positive
about building a thriving relationship with both businesses in a
bid to broaden our exposure in Southeast Asia and further afield.
This is a remarkable deal for the club and brings further positive
news following a highly successful few weeks since the takeover
In conjunction with the official
partnership, AirAsia has launched a special QPR-themed promotion.
The promotion, ‘Score with AirAsia’, presents guests with fares
from as low as RM29 from Kuala Lumpur to domestic destinations in
Malaysia (Sandakan, Tawau, Kota Kinabalu, Johor Bahru, Penang) and
international destinations - Brunei, Yogyakarta, Hanoi, Macau,
Guilin, Chiang Mai, Clark, Hat Yai and more.
period for this promotion is from 13 – 20 September 2011, for
travel between 3 January and 31 March 2012.
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