InterContinental Hotels Group has said it sees
Russia and the Commonwealth of Independent States (CIS) as a huge
growth opportunity, and plans to have 100 hotels open by 2020.
Angela Brav, chief executive officer for IHG in Europe, is on a
trade mission to Russia with the British Prime Minister to boost
trade ties between the two countries.
The hotels would
create more than 8,000 new jobs for local people in addition to
the 2,500 already working at hotels from the IHG family of brands
across Russia and the CIS. IHG currently has 16 hotels across
Russia and the CIS including 11 hotels in Russia.
entered Russia in 1998 when it opened the Holiday Inn Vinogradovo
in Moscow. Thirteen years later, IHG is expanding into regional centres and new fast-growing cities with well-established business
communities and tourist attractions such as Samara, Ekaterinburg,
Chelyabinsk, Novosibirsk and others.
The company said it
would continue to grow in Moscow and St. Petersburg and work with
local investors to introduce managed and franchised hotels across
the country, where there is a need for internationally branded
Angela Brav, chief executive officer for IHG in
Europe, said, “We see a huge opportunity to grow our hotel brands,
such as Crowne Plaza and Holiday Inn, in Russia. We want to help
bring people from around Russia and the rest of the world to
experience the country’s rich cultural heritage and natural
wonders, from Red Square and the Kremlin in Moscow to the stunning
Lake Baikal in Siberia.”
Crowne Plaza and Holiday Inn are
already well established in Moscow and St. Petersburg but there is
still huge room for growth according to IHG.
“In Moscow alone, there are just over 9,000
international standard rooms, which is equivalent to around 10% of the hotel rooms in London so there is still a terrific
opportunity for international hotel operators with a presence
here. We’re working with Crocus Group to build Europe’s biggest
Holiday Inn here in Moscow, with 1,000 rooms, due to open in
2014,” Brav added.
IHG also plans to introduce its newest brand
Hotel Indigo into Russia in Moscow and St. Petersburg.
IHG will also open a Moscow branch of the IHG Academy in
February 2012. There will be 15-20 places on the three year
course, which will see students spending four days a week in
hotels from the IHG family of brands, and one day a week at the
Moscow State University of Tourism.
The course will also
include a three month work experience placement where students
will work in a hotel outside Russia. Once qualified, students will
have the opportunity to apply for jobs at supervisory level.
IHG has 11 hotels (3,397 rooms) in Russia and five hotels (1,123
rooms) in the CIS; eight hotels (2,636 rooms) in the development pipeline in Russia, due to open in the next three to four years,
and two hotels (435 rooms) in the pipeline in the CIS.
November 2011, IHG’s luxury InterContinental brand returns to
Russia after a decade away with the opening of InterContinental
Moscow Tverskaya. The 203-room hotel will open on Russia’s most
famous street creating 260 new jobs for local people.
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