Preferred Launches Integrated Quality Assurance

Preferred Hotel Group has launched an Integrated Quality Assurance (IQA) programme.

IQA expands the breadth and scope of the company's Global Standards of Excellence by dynamically combining traditional unannounced hotel inspections with customer comments and rankings from a wide range of social media sites – such as TripAdvisor, Frequent Flyer, Virtual Tourist, Facebook, and Twitter. It analyzes and scores comments, providing hoteliers with a more complete view of customer perceptions and a number of powerful reputation management tools, including:

- Ratings and scores from multiple online channels, updated every 24 hours
- Comparisons against five competing hotels
- The ability to immediately react and respond immediately to online comments

Preferred says this combination of viewpoints provides hoteliers with a continuous, real-time, and comprehensive view of guest satisfaction relative to service, experience, and hotel quality.

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