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The Hard Rock Hotel Penang was awarded “Brand Ambassador of the Year
2010” at the recent Hard Rock’s 2011 Global Conference held during
the grand opening of Hard Rock Hotel & Casino Punta Cana.
the award night, Hard Rock International announced the winners of
its 2011 Awards in recognition of outstanding accomplishments and dedication of employees, franchisees and partners.
selected the top “rock stars” from more than 171 Hard Rock
locations in 52 countries and hundreds of partners worldwide. The awards were chosen based on financial
performance, unique sales accomplishments, community
contributions, creativity, strategic marketing, philanthropy,
brand loyalty and leadership.
John Primmer, General Manager of Hard Rock Hotel
Penang, said, “It’s awesome to be part of a
global brand like Hard Rock. The dedicated efforts by our local
employees with the initiatives and support provided by the Orlando
support centre is the key success of our achievement in spreading
the spirit of Rock ‘N’ Roll in this region and worldwide.”
Brand Ambassador Award 2010 was presented to Hard Rock Hotel
Penang based on its achievement on delivering the Hard Rock brand
through active marketing activity and brand compliance.
Hard Rock’s ‘Take Time to be Kind’ mantra, we are extremely proud
of our philanthropy commitments even though we were only in our
first year of operation,” added Primmer.
Through Hard Rock Hotel
Penang’s philanthropy activities, the hotel has contributed over
RM60,000 to the local community including various children shelter
homes and cancer organizations. The amount was raised through
local charity projects such as Rock to Rock Run and other Hard
Rock global initiatives like Pinktober and World Hunger Year.
“Hard Rock Hotel Penang
aims to continue to excel in various brand related initiatives
such as marketing projects, live music events, entertainment,
attractive promotions as well as Hard Rock staff training to
provide excellent service to our guests. We will be launching new
Hard Rock programmes such as Sound of Your Stay and are currently
rolling out the first phase of our new “See the Show” brand
campaign,” said Primmer.