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Hard Rock Hotel Penang Wins Brand Ambassador of the Year Award

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[HD videos below] The Hard Rock Hotel Penang was awarded “Brand Ambassador of the Year 2010” at the recent Hard Rock’s 2011 Global Conference held during the grand opening of Hard Rock Hotel & Casino Punta Cana.

At the award night, Hard Rock International announced the winners of its 2011 Awards in recognition of outstanding accomplishments and dedication of employees, franchisees and partners.

Hard Rock selected the top “rock stars” from more than 171 Hard Rock locations in 52 countries and hundreds of partners worldwide. The awards were chosen based on financial performance, unique sales accomplishments, community contributions, creativity, strategic marketing, philanthropy, brand loyalty and leadership.

John Primmer, General Manager of Hard Rock Hotel Penang, said, “It’s awesome to be part of a global brand like Hard Rock. The dedicated efforts by our local employees with the initiatives and support provided by the Orlando support centre is the key success of our achievement in spreading the spirit of Rock ‘N’ Roll in this region and worldwide.”

The Brand Ambassador Award 2010 was presented to Hard Rock Hotel Penang based on its achievement on delivering the Hard Rock brand through active marketing activity and brand compliance.

“With Hard Rock’s ‘Take Time to be Kind’ mantra, we are extremely proud of our philanthropy commitments even though we were only in our first year of operation,” added Primmer.

Through Hard Rock Hotel Penang’s philanthropy activities, the hotel has contributed over RM60,000 to the local community including various children shelter homes and cancer organizations. The amount was raised through local charity projects such as Rock to Rock Run and other Hard Rock global initiatives like Pinktober and World Hunger Year.

“Hard Rock Hotel Penang aims to continue to excel in various brand related initiatives such as marketing projects, live music events, entertainment, attractive promotions as well as Hard Rock staff training to provide excellent service to our guests. We will be launching new Hard Rock programmes such as Sound of Your Stay and are currently rolling out the first phase of our new “See the Show” brand campaign,” said Primmer.

Deluxe Seaview Room @ Hard Rock Hotel Penang

Interview with John Primmer in September 2010

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