Etihad Airways has signed a multi-tiered
agreement with Abu Dhabi Tourism Authority (ADTA) to support the
emirate’s involvement in the 2011/12 Volvo Ocean Race.
sees Etihad Airways’ logo featured prominently on the hull and
sails of ADTA’s Volvo Ocean Race yacht, Azzam (Arabic for determination), as well as across its Abu Dhabi Ocean Racing team
clothing during the 2011/12 global event.
Airways also becomes presenting sponsor of the fortnight-long race
stopover in Abu Dhabi, which begins on New Year’s Eve at the
purpose-built ‘Destination Village’ on the Corniche Breakwater, as
well as title sponsor of the In-Port Race on 13 January 2012.
The airline’s destination management company, Hala Abu
Dhabi, will be the preferred travel partner for the Abu Dhabi
“This race will take Abu Dhabi and our
national carrier into key source markets where we will bring our
combined market muscle to bear in optimising this unique
opportunity for our mutual benefits,” said His Excellency Mubarak
Al Muhairi, Director General, ADTA - which is behind Abu Dhabi’s
involvement with the race.
The Volvo Ocean Race
2011/12, which begins in Alicante, Spain on 29 October and
concludes in Galway, Ireland in summer 2012, is a 39,000 nautical
mile, nine-month, round-the-world sailing race, taking in 10
destinations over nine gruelling legs across four oceans.
As the first-ever Arabian hosting of the Volvo Ocean Race,
the stopover will bring significant exposure to Abu Dhabi through
a number of enhanced promotional activities and awareness
The race will also serve as a
platform to showcase Etihad Airways and the UAE capital to a
global audience via Abu Dhabi Ocean Racing’s pursuit of top honours in the race.
The team will make history as
the first Middle Eastern challenger to enter the race, sailing its
state-of-the-art Volvo Open 70 race yacht, Azzam.
are delighted to partner Abu Dhabi Ocean Racing and welcome the
yachts, sailors and thousands of visitors to Abu Dhabi as they fly
in from around the world on our airline to be part of the Volvo Ocean Race 2011/12 spectacle,”
said James Hogan, Chief Executive Officer of Etihad Airways. “Etihad Airways has a
strong association with elite sport worldwide, through
partnerships with Manchester City Football Club and the Formula 1
Etihad Airways Abu Dhabi Grand Prix, and we look forward to
becoming a part of the exhilarating world of ocean racing.”
Plans are well underway for Abu Dhabi’s hosting of the
Volvo Ocean Race 2011/12 yachting fleet and its thousands of fans
this New Year, with a fortnight of activities scheduled around the
The purpose-built Destination Village will
be the focal point for Abu Dhabi as it welcomes the procession of
awe-inspiring racing yachts, sea hardened sailors and more than
100,000 fans for the third leg stopover of the Volvo Ocean Race.
It will open free of charge to the public from 31 December 2011 to
Visitors can look forward to these signature events
during the race’s stopover in Abu Dhabi:
Village Opens: 31 December 2011
• New Year’s Eve Party @
Volvo Ocean Race Abu Dhabi Stopover: 31 December 2011
Arrival ceremony of Volvo Ocean Race yachts: 1-2 January 2012 (approx)
• Pro-Am Race:
12 January 2012
• In-Port Race: 13 January 2012
• Departure ceremony of Volvo Ocean Race yachts:
14 January 2012
Led by double-Olympic medalist
Ian Walker of Great Britain, Abu Dhabi Ocean Racing is one of the most
intercontinental team ever entered into the Volvo Ocean Race. Representing five continents, the crew also boasts two
UAE nationals – 22-year-old Olympian Adil Khalid and 27-year-old
Butti Al Muhairi – who beat more than 120 hopefuls to earn their
places on the sailing and shore teams respectively. Their
participation will mark the first time a Gulf national has
competed in this ultimate endurance race.
See other recent news regarding:
Abu Dhabi Tourism Authority