According to daily performance data from STR
Global, Bangkok's hotel industry didn't experience major declines
in terms of occupancy and rate during the first few weeks of
historic flooding across Thailand.
In fact, until the beginning of
the week when the flood waters reached the capital, daily
occupancy levels remained around the 65% mark and ADR held fairly
close to the same level as the previous year, with a month-to-27
October ADR of THB 2,980 (compared to THB 2,977 month-to-date in
The unrelenting waters have since negatively
impacted seven of 50 Bangkok districts. The capital's Don Muang
airport - which is used primarily for domestic, military and cargo
flights - has closed, and several governments have warned its
citizens against all but essential travel to the country.
Occupancy levels started to decline from Sunday, 23 October
onwards and were followed soon after by a decline in ADR.
2011 up to this point had been characterised by
recovery as hotel performance bounced back from last year's
"As our thoughts go with those affected directly
by the flooding in Bangkok and the region, we also recognise it
will be important that visitors return as quickly as possible to
the region as a way to support the recovery efforts," said
Elizabeth Randall, managing director at STR Global.
While much of Bangkok has thus far managed to
remain dry, many of the suburbs to the north, east and west of the
capital city are still under a lot of water, some areas more than
2 metres in depth.
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