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Starwood launches Global Spa Concept for Sheraton Hotels & Resorts

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Starwood has launched Shine for Sheraton, a global spa concept designed exclusively for Sheraton Hotels & Resorts.

On the heels of the brand's recent $6 billion brand revitalization effort, Shine for Sheraton will debut in new properties across the globe and as a new spa solution for existing Sheraton hotels and resorts. Sheraton has selected Germaine de Capuccini, a leading global spa and skincare brand, as the preferred product partner for the Shine spas.

Shine for Sheraton spas will offer five signature treatments - including a massage, facial, body treatment, manicure/pedicure and a treatment for two.

"Introducing the Shine spa experience across our portfolio on the heels of our $6 billion revitalization effort will be an invaluable, welcome addition to the Sheraton guest experience," said Hoyt H. Harper, II, senior vice president for Sheraton. "With this global roll-out, we plan to make spa a cornerstone of the Sheraton brand experience, one that guests will truly embrace as part of their lifestyle."

The brand's signature new spa offering is currently available at select hotels in China, Vietnam, the Maldives and the Slovak Republic.

The global roll out of Shine for Sheraton will continue with 12 openings scheduled over the next 15 months including the Sheraton Shanghai Hong Kong, the Sheraton Beijing Dongcheng and the Sheraton Yantai Golden Beach Resort followed by further expansion in North and Latin America.

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