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Starwood has launched Shine for Sheraton, a
global spa concept designed exclusively for Sheraton Hotels &
Resorts.
On the heels of the brand's recent $6 billion brand
revitalization effort, Shine for Sheraton will debut in new
properties across the globe and as a new spa solution for existing
Sheraton hotels and resorts. Sheraton has selected Germaine de Capuccini, a
leading global spa and skincare brand, as the preferred product
partner for the Shine spas.
Shine for Sheraton spas will offer
five signature treatments - including a massage, facial, body
treatment, manicure/pedicure and a treatment for two.
"Introducing the
Shine spa experience across our portfolio on the heels of our $6
billion revitalization effort will be an invaluable, welcome
addition to the Sheraton guest experience," said Hoyt H. Harper,
II, senior vice president for Sheraton. "With this global
roll-out, we plan to make spa a cornerstone of the Sheraton brand
experience, one that guests will truly embrace as part of their
lifestyle."
The brand's signature new spa offering is
currently available at select hotels in China, Vietnam, the
Maldives and the Slovak Republic.
The global roll out of Shine for
Sheraton will continue with 12 openings scheduled over the next 15
months including the Sheraton Shanghai Hong Kong, the Sheraton
Beijing Dongcheng and the Sheraton Yantai Golden Beach Resort
followed by further expansion in North and Latin America.
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