AirAsia has launched a major branding campaign
in Hong Kong which includes a series of activities across Causeway
Bay, Central, major beach areas and MTR trains.
The Hong Kong public can expect AirAsia giant
floating billboards across major beach areas such as Stanley,
Repulse Bay, South Bay and Clear Water Bay with promoters at the beach clad with iPads to sign
people up for AirAsia’s RedA!ert email and AirAsia’s
Hong Kong Facebook Page. The public also stand a chance to win
a surprise from AirAsia when they snap photos with the AirAsia
team throughout this campaign by the beach.
AirAsia is bringing its presence in
Hong Kong to the next level as it flies to five destinations
in Asia – Sabah (daily), Penang (daily) and Kuala Lumpur (3x
daily) in Malaysia; as well as Phuket (daily) and Bangkok (2x
daily) in Thailand with a total of 56 flights a week from Hong
Kong. The flights from Hong Kong to Penang will be increased to
daily from 4x weekly
effective 7 September 2010.
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