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Small Luxury Hotels of the World has officially
opened its Asia Pacific Regional Office in Singapore. The addition
of the new office will strengthen the luxury hotel brand's network
in the Asia Pacific region, complementing the existing offices in
Sydney, Tokyo and Hong Kong.
Paul Kerr, CEO of Small Luxury Hotels of the
World said, "The opening of the Singapore office is a key
strategic move for us as a brand. We are investing in this region
to fuel growth - both in terms of growing reservations through the
SLH channels, particularly www.slh.com, and
building our portfolio which currently stands at 100 properties in
this region. Since establishing the brand in 1991 with 70 hotels
in 12 countries we have built a very strong base of loyal guests
in Europe and the US where brand awareness is high. We want to
mirror this success in the Asia Pacific region which holds huge
potential for us as a global brand. With over 500
independently-owned hotels in 75 countries worldwide, we are in an
excellent position to cater for the demand from discerning travellers in this region."
Small Luxury Hotels of the World has already
established its core team in Singapore with the key appointments
of Mark Wong as Area Director and Brandon Chan as Director of
Sales. Mark Wong will oversee all areas of operation in the
region, reporting directly to Paul Kerr. Bryony Gammon, PR Manager
for the Asia Pacific region, has relocated to Singapore from the
Sydney office. Anita Chan, Director of Development, Asia Pacific,
is based in Hong Kong.
With 508 hotels in the portfolio with an average
of 49 rooms at each hotel, SLH has over 25,290 rooms in total
worldwide. Despite the global recession over 65 hotels were
accepted into the brand in 2009. The brand recently added two
properties in Japan where it previously did not have a presence -
Hoshinoya Karuizawa and Hoshinoya Kyoto.
The brand is also committed to strengthening its presence in
markets where demand is high. For example, in Malaysia Small
Luxury Hotels of the World has just welcomed three new properties
in the Sari Pacifica Resort & Spa family - Redang Island, Lang
Tengah Island and Sibu Island. Other new hotels include Crystal
Resort Sun Moon Lake in Taiwan and Serene Pavilions in Sri Lanka.
The development team will be focusing on China, India and Japan
over the next 12 months.
As well as building its portfolio of hotels,
Small Luxury Hotels of the World is committed to ensuring that the
brand is accessible to key markets within the region. Within the
next two months the corporate pages of slh.com
will appear in Simplified Chinese and
Japanese. An iPhone application will be launched by April 2010.
The long-term goal is to offer a completely multi-lingual
end-to-end website and booking solution. Small Luxury Hotels of
the World provides toll-free numbers for key markets in the Asia
Pacific region and guests are assisted by trained
reservation agents who are fluent in Mandarin, Cantonese and
Japanese. The Club of Small Luxury Hotels of the World was
also recently relaunched with additional benefits for members
including complimentary upgrades, late check-out, breakfast and
access to a Club Concierge.
The
brand will also be increasing its presence at key trade shows this year
including ALTM in Shanghai, ITB Asia in Singapore and Blossom in
Tokyo. Brandon Chan will be responsible for building relationships
with key agents in the region.
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