The Minor Hotel Group has appointed Eve
Weatherburn as Vice President Marketing.
An Australian national, Eve joins Minor from the
InterContinental Hotels Group where she most recently held the
role of Brand Director for Europe, the Middle East and Africa
following positions as Brand Director for the Americas and Brand
Director for Asia Pacific.
With a strong understanding of the professional
disciplines involved in effectively positioning brands in order to
ensure maximum relevance and buy-in across different markets,
Eve’s arrival at the Minor headquarters in Bangkok is
seen as an exciting step forward in the company’s formidable
With responsibility for leading the overall
brand positioning and brand marketing agenda for the Minor Hotel
Group, Eve will oversee each of the hospitality brands that Minor
operates, and will then develop and implement insightful marketing
strategies to ensure the delivery of optimum business results.
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