Singapore Targets 11.5 - 12.5 Million Visitor Arrivals in 2010

The Singapore Tourism Board is targeting 11.5 – 12.5 million visitor arrivals and Sin$17.5 – Sin$18.5 billion in tourism receipts for 2010.

Commenting on the outlook for the industry, Ms Aw Kah Peng, STB’s Chief Executive, said “Despite last year being an exceptionally challenging one, the tourism industry weathered it credibly. With the global travel industry expected to recover this year and with Singapore offering an even more compelling suite of tourism experiences, including the two Integrated Resorts (IRs) that open this year, we are confident that the sector will be able to register its best performance to date.”

 The UN World Tourism Organisation has forecast that international tourism arrivals will grow by 3 to 4% in 2010. Asia is expected to lead this with a growth of 5 to 7%.

2010 will see the much anticipated opening of both the Resorts World Sentosa and Marina Bay Sands that will raise the bar in terms of what visitors can experience in Singapore - ranging from attractions to accommodation, dining to retail options, and MICE venues to gaming. The two IRs will complement the exciting year round calendar of leisure and business events that includes new events such as the Asia Fashion Exchange, the Youth Olympic Games and Live! Singapore, to returning signature events such as the Singtel Singapore Formula One Grand Prix, F1 Rocks and Singapore International Water Week. Collectively, they will enhance Singapore’s stature as a vibrant global city with a distinctive lifestyle that draws repeat visitors.

“We have seen many initiatives undertaken in recent years that have contributed towards a more vibrant and diverse tourism landscape. With the exciting line up of tourism experiences that will be available this year, 2010 will be a milestone year for the tourism industry. For visitors, Singapore will be that much more differentiated. Their Singapore experience will be one that centres around them, with a wide array of choices to enjoy, bringing about a unique experience that is personalised to their individual preference,” said Ms Aw.

Singapore’s transformation, however, extends beyond 2010. Coming on stream in the next few years are other bold and original ideas such as the International Cruise Terminal, Gardens by the Bay, National Art Gallery, River Safari and Changi Motor Sports Hub that will add depth and breadth to its tourism offerings.

See also: Singapore Visitor Arrivals in January 2010

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