Garuda Indonesia Selects GuestLogix to Grow Ancillary Revenues

Indonesia’s national airline, Garuda Indonesia, has selected the GuestLogix’s OnTouch retail technology and merchandising platform to make it more convenient for its passengers to purchase onboard duty-free and other merchandise using credit cards on international and domestic flights.

The airline also plans to introduce OnTouch travel-relevant, destination based products and services across its network following its initial platform deployment.

The multi-year agreement with Garuda was facilitated by Rodamas, a new GuestLogix duty-free business partner in the Asia Pacific region. Parlind Hutagalung, General Manager Rodamas, said, “We are pleased to be working with GuestLogix to deliver the best onboard experience possible for Garuda. This is an exciting time for our aviation market, and GuestLogix provides us the ideal platform to support our customers.”

Garuda Indonesia carries nearly 11 million passengers annually to over 50 destinations in 21 countries. The airline maintains codeshare agreements with 16 international airlines, has a fleet of 87 aircraft and operates a low cost carrier unit called Citilink. Garuda is planning an IPO in early 2011 to fuel aggressive expansion plans to serve a market of 230 million people.

GuestLogix and Rodamas are equipping Garuda with a proven retail platform and merchandising approach to help it deliver the highest standards of service to its passengers by providing Garuda the opportunity to easily enhance any itinerary.

“OnTouch integrates well with Garuda’s unique service concept, Garuda Indonesia Experience, as its flights will benefit from ready-built OnTouch products and services that help maximize the travel experience,”Mr. Hutagalung added. “This value-add capability will become increasingly important as Garuda implements its route expansion in 2011.”

The OnTouch platform provides Garuda access to a global portfolio of travel-relevant, destination based products and services, and the tools to create, manage and control a comprehensive branded onboard store that can be accessed both in the air and on the ground through the airline’s current distribution channels. As a result, Garuda will be able to develop compelling offerings that evolve from standard onboard retailing initiatives into more passenger-driven, travel-relevant, destination based programs.

The GuestLogix platform meets the latest payment industry security standards, ensuring all transactions processed are secure, audited and reconciled.

“We are helping airlines enhance their relationships with their passengers by helping them meet their customers’ travelling needs across numerous travel touch points,” said Tom Douramakos, President and CEO, GuestLogix. “With Garuda, this begins with us providing a state-of-the-art point-of-sale solution onboard and leveraging our fully integrated platform to deliver sustainable, high margin ancillary revenues while creating an exclusive and branded experience for their passengers.”

A New Garuda Indonesia Boeing 737-800 NG @ Singapore Airshow 2010

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