Hong Kong-based New World Hotels, managers of
New World Hotels and select service pentahotels, has launched a
new logo and corporate identity as New World Hospitality, the
first in a series of repositioning initiatives.
The companyís Chinese
name remains the same.
Hong Kong-based New World
Hospitality manages the New World Hotels brand of deluxe
properties in Dalian, Shanghai, Shenyang, Shunde, Wuhan, Ho Chi
Minh City and Manila, and the select service pentahotels brand
currently represented in Shanghai.
The group has approximately 20
properties under development.
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