Amadeus has unveiled a number of initiatives as
part of its commitment to deliver a comprehensive, multi-channel
ancillary services solution to enable airlines to maximise revenue
Corsairfly has started to pilot Amadeus
Ancillary Services, which will enable the airline to sell
ancillary services on its website and via travel agencies.
Additionally, on 1 June, Amadeus implemented Electronic
Miscellaneous Document Server (EMD Server) for Finnair. This
solution enables airlines to issue, store, manage and distribute
associated and standalone Electronic Miscellaneous Documents
(EMD), the industry standard fulfillment document which is vital
to the effective sale and management of ancillary services.
Amadeus Ancillary Services enables Corsairfly to
offer travellers the option to book additional baggage allowance
so that they can, for example, pack all they need for a two-week
family holiday. Corsairfly files the fares for these services via
ATPCo, which supplies fare data to all the major airfare pricing
engines that reserve and ticket air travel.
Ancillary service sales are fully integrated
within the travel agent workflow removing the need for travel
consultants to book ancillary services across multiple interfaces.
Amadeus has developed a graphic catalogue
display to enable travel agencies to easily view real time
airline’s services offering. This catalogue automatically
calculates the total price of all selected services and triggers
the booking in one click, allowing travel agents to sell ancillary
services quickly and efficiently.
“The main factors driving the implementation of
ancillary services for Corsairfly are, of course revenue, but also
the ability to deliver and communicate benefits in a way which our
customers recognise as adding value,” said Damien Paries, Deputy
Director Capacity Management Corsairfly. “In the case of the
baggage allowance, we see this as a win-win. Managing the baggage
allowance at the booking stage improves the airport experience for
customers and means airport staff are not burdened with managing
excess baggage claims.”
In another major initiative to support the
airline industry in its management of ancillary services sales,
Amadeus has implemented a comprehensive EMD solution with Finnair.
Electronic Miscellaneous Documents (EMD) is the industry-standard
fulfilment solution which allows airlines and travel agencies to
sell and track the usage of all ancillary charges whether they are
linked to the flight coupon, such as excess baggage and seats, or
standalone charges such as lounge access and rebooking fees.
Amadeus EMD server will be fully integrated with
Amadeus Altéa Customer Management Solution but is also designed to
be fully compatible with third-party reservation, inventory and
departure control systems to enable airlines to manage the sale
and delivery of ancillary services throughout the customer
lifecycle, from booking to check-in to after-sales service.
Amadeus will further extend EMD capability to
include Amadeus travel agencies in September 2010 and will begin
piloting with agents in the Finnish market with Finnair later in
the year. A further deliverable for the end of 2010 is the
extension of EMD capability to support interlining between
airlines hosted on the Amadeus EMD server.
Philippe Chérèque, Executive Vice President
Commercial, Amadeus said, “These pilots represent key milestones
in Amadeus’ roll-out of a comprehensive set of ancillary services
solutions that will enable airlines to deliver unprecedented
customer value, and travel agencies to search, book and service
ancillary sales quickly and efficiently.”
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