Pan Pacific Hotels Group has appointed Richard
Rheinberger as Director of Sales & Marketing for Oceania.
Sydney, Australian-born Richard will be responsible for increasing
business growth, building brand awareness, and driving sales and
marketing initiatives as Pan Pacific Hotels Group establishes
operations in Australia and New Zealand.
Three hotels will
launch shortly in Australia – ParkRoyal Darling Harbour, Sydney
(to be rebranded from Crowne Plaza Darling Harbour) and ParkRoyal
Parramatta (to be rebranded from Crowne Plaza Parramatta) will
launch in November, while Pan Pacific Perth (to be rebranded from
Sheraton Perth) will launch in January 2011.
20 years of sales and marketing experience, Richard has headed
sales and marketing teams across the hospitality and travel
industry at companies such as Mirvac Hotels & Resorts,
InterContinental Hotels Group as well as Federal Hotels
His last appointment was Regional
Director of Sales and Marketing with Mirvac Hotels & Resorts where
he oversaw the revenue generation of sales teams in 16 hotels
across New South Wales. In addition, Richard also spearheaded
marketing and advertising activities across print, e-commerce,
television, radio, direct mail, signage, sponsorship channels.
“Richard joins the Pan Pacific Hotels Group team in Australia
at a very exciting stage,” said Pan Pacific Hotels Group President
and CEO A. Patrick Imbardelli. “His well-rounded expertise
and knowledge of this key growth market will be important for us
as we entrench our Pan Pacific and ParkRoyal brands in the hearts
and minds of our guests, customers, business partners and local
Outside of Sydney and Perth, the group is
pursuing development opportunities for both its Pan Pacific and
ParkRoyal brands in cities such as Brisbane, Perth, Melbourne,
Adelaide, Cairns, Gold Coast and other parts of Queensland.
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