Luxury train operator Orient-Express has
appointed hospitality industry marketing specialist Marcos Pires
as Director of Sales & Marketing.
Based in the Singapore Eastern &
Oriental Express regional Sales & Marketing office, Pires will be
responsible for developing and consolidating business in Asia,
focusing primarily on the Eastern & Oriental Express luxury train
and the Road to Mandalay river cruiser.
also includes the company’s historic and exclusive train and
cruise journeys in the UK and Europe, including the legendary
Venice Simplon-Orient-Express. Another of his main focuses will be
to develop digital marketing and customer relationship management
in the region.
“I’m privileged to join such an
iconic, bespoke brand with enormous global potential,” said the
Portuguese-Brazilian, who joins Orient-Express Trains & Cruises
after successfully launching the luxury Paresa Resort in Phuket.
Pires began his hospitality career in
1995 at the deluxe Hotel Prince de Galles, Paris, one of
Sheraton's first Luxury Collection properties. He was then
transferred to the Middle East to the Sheraton Jeddah Hotel &
Villas in Saudi Arabia and went on to do international marketing
for Hotel Concorde La Fayette in Paris.
to Asia in 2001, to internationally market The Peninsula Palace
Hotel Beijing, and has remained in the region ever since. During
his time in Asia, Pires has strategically positioned The Park Lane
Hotel Jakarta as a leading corporate 5-star address, marketed
exclusive Bali properties for luxury hotel and resort group GHM
Hotels (General Hotel Management) and helped launch Swire Hotels,
a new hospitality brand founded by Hong Kong’s Swire Group, with
the opening of its flagship hotel The Opposite House Beijing.
Aged 39, he is fluent in English, French and
Portuguese, with conversational Spanish and Italian.
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